Achieving Sustainability: Health Services

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This section guides services through new Achieving Sustainability standards and the Gold Award, designed to help embed high quality care for the long term.


Theme 1: Leadership: Develop a leadership team that promotes the Baby Friendly standards

  • There is a named Baby Friendly lead/team with sufficient knowledge, skills and hours to meet their objectives
  • There is a mechanism for the Baby Friendly lead/team to remain up-to-date with their education and skills
  • A Baby Friendly Guardian with sufficient seniority and engagement is in post
  • The leadership structures support proportionate responsibility and accountability
  • All relevant managers are educated to support the maintenance of the standards.

Theme 2: Culture: Foster an organisational culture that protects the Baby Friendly standards

  • There is support for ongoing staff learning
  • There are mechanisms in place to support a positive culture, such as staff recognition schemes, mechanisms for staff to feedback concerns and systems to enable parents’ and families’ feedback to be heard and acted upon.

Theme 3: Monitoring: Construct robust monitoring processes to support the Baby Friendly standards – mechanisms to ensure that:

  • Baby Friendly audits are carried out regularly according to service needs
  • All relevant data is available and is accessed
  • Data is analysed effectively and collectively to give an overall picture
  • Action plans are developed in response to findings
  • Relevant data is routinely reported to the leadership team
  • Relevant data is routinely reported to Unicef UK.

Theme 4: Progression: Continue to develop the service in order to sustain the Baby Friendly standards

  • The service demonstrates innovation and progress
  • There is evidence to demonstrate that outcomes have improved
  • The needs of babies, their mothers and families are met through effective integrated working

Resources to help you meet the standards

The impact of Achieving Sustainability

Hear from services about their journey to the Gold Award and how it's transformed their care and culture

Read more

Achieving Sustainability Guidance


Achieving Sustainability Application form


Achieving Sustainability Improvements report template


Achieving Sustainability Self-assessment tool


Achieving Sustainability Timetable and senior staff interviews


Change of circumstance report


Revalidation submission - Maternity


Revalidation submission - Health visiting


Revalidation submission - Children's centres


Revalidation submission - Neonatal


Find out more