This new case study by the Baby Friendly Initiative showcases the benefits of a collaborative approach to implementing the Baby Friendly standards and demonstrates how working together across teams and Trusts fosters a supportive and empowering environment for infant feeding professionals.
Findings offer a strong case for the power of collaboration in driving meaningful change for babies, their mothers, parents/primary caregivers and families when engaging with the Baby Friendly programme.
There is a cultural change; people are listening and engaging at a higher level.
Infant feeding lead
Access the case study which is based on interviews with Baby Friendly Leads working in the SHIP Local Maternity System which is comprised of four Trusts across Southampton, Hampshire, Isle of Wight and Portsmouth.