Statements and infosheets
These statements and infosheets highlight the UNICEF UK Baby Friendly Initiative’s view on key issues related to infant feeding, parent-infant relationships and implementing the Baby Friendly Standards.
Statements and infosheets
UNICEF UK’s Baby Friendly Initiative accredits public services and universities only. We do not endorse, accredit, or have any association with any company, brand, product, research study, or clinical trial. Inclusion of a service on our accredited list does not imply approval of any third-party products, commercial activities or externally produced resources. Use of the UNICEF UK or Baby Friendly Initiative names, logos, or materials without written permission is strictly prohibited and may result in regulatory referral or legal action.
Any suggestion that UNICEF UK or the Baby Friendly Initiative has co-produced or endorsed commercial materials, including but not limited to marketing packs distributed by commercial or charitable companies, is false and should be reported to [email protected]. References or links to external organisations on this site are provided solely for information and do not imply endorsement.
August 2025
This updated (2025) statement provides clarity on the provision of specialist services in accordance with Baby Friendly standards.
April 2025
Emerging evidence around thrush has caused previous guidance to come under question. This infosheet aims to provide information and further resources around the recently updated guidance.
April 2025
The infosheet provides information for health professionals who may be providing educational videos or online materials for parents/primary caregivers on bottle / formula feeding.
February 2025
The revised Community Standards, launched for assessment purposes in January 2025, have introduced several changes to the Baby Friendly standards for all services. This factsheet provides important information around how these changes impact your journey.
October 2022
This infosheet shares information on the provision of infant formula for families experiencing food insecurity (pdf)