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BFI Gold logo - Baby Friendly Initiative
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About Baby Friendly
Baby Friendly Standards
Breastfeeding in the UK
The benefits of breastfeeding
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Accreditation
Accreditation
Going Baby Friendly: Health services
Going Baby Friendly: Universities
Achieving Sustainability: Health Services
Achieving Sustainability: Universities
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2025 Annual Conference
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Achieving Sustainability course
Breastfeeding and relationship building courses
Embedding Baby Friendly standards in neonatal care course
Embedding Baby Friendly standards in hospital-based children’s services
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Resources
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Relationship building
Implementing Baby Friendly standards
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Antenatal care
The International Code of Marketing of Breastmilk Substitutes
Sleep and night time
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Research
Infant health
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Supporting breastfeeding and skin-to-skin
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Marketing and the Code
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