Working within the Code: Health professionals' guide
The International Code of Marketing of Breast-milk Substitutes is an integral tool to help realise babies’ rights in relation to the principles of the United Nations Convention on the Rights of the Child: enabling families to make infant feeding choices free from commercial influence, with full understanding of what is in their child’s best interest, and giving babies the best possible chance to grow, develop and flourish in their critical foundation years.
Unfortunately, the circumstances that necessitated the creation of the Code are still relevant and constantly evolving. This guide, fully updated for 2015, will help health professionals to use the Code in their daily practice and has been updated to take the current commercial environment and latest information into account. We hope it will help you to negotiate some of the challenges and questions you face in your work, and provide an insight into both the letter and spirit of the Code, enabling you to approach tricky situations with confidence and integrity.