The importance of breastfeeding education – Mars Lord
Doula Educator and Birth Activist, Mars Lord, shares her thoughts on the importance of breastfeeding education in a guest blog ahead of the 2020 Baby Friendly Virtual Conference.
News and Blog
Unicef UK Baby Friendly Professional Officer awarded an MBE
Former Unicef UK Baby Friendly Initiative Professional Lead for Scotland and current part time Baby Friendly Professional Officer, Theresa McElhone, has been awarded an MBE for services to families throughout the UK.
HSIB report confirms importance of close monitoring of babies in immediate postnatal period
The Unicef UK Baby Friendly Initiative welcomes this latest maternity report by The Healthcare Safety Investigation Branch (HSIB) and the valuable insight it provides for the close monitoring of babies in the immediate postnatal period.
Read more: rapid review on optimising mother-baby contact and infant feeding in a pandemic
This rapid analytic review offers evidence-based recommendations for midwives and maternity teams on optimising mother-baby contact during Covid-19
Birth experiences of BAME women – Kimberly Seals Allers
The Baby Friendly team encourages people to watch Kimberly Seals Allers' presentation from the 2019 conference on BAME women in birth and breastfeeding
Unicef, WHO and IBFAN encourage women to continue breastfeeding during Covid-19 crisis
A new report by Unicef, WHO and IBFAN reveals that countries are falling short in protecting parents from misleading information and harmful promotion of breastmilk substitutes.
Unicef UK reach related to infant feeding information during the coronavirus outbreak
A US study shows very positive news about the reach of the work the Unicef UK Baby Friendly Initiative has done during the coronavirus outbreak.
Chief Midwifery Officer Jacqueline Dunkley-Bent visit to East Lancashire Hospitals Trust
East Lancashire Hospitals Trust (ELHT) Baby Friendly Gold leadership team opened their doors and their arms and welcomed Chief Midwifery Officer (CMO) Jacqueline Dunkley-Bent and team members from NHS England, alongside Sue Ashmore and Francesca Entwistle from Unicef UK Baby Friendly Initiative. The purpose of the visit was to showcase 20 years of Baby Friendly care and how ELHT are moving forward as a GOLD accredited unit and what that means both in theory and in practice.
NMC Council approves future midwife standards
The Nursing and Midwifery Council (NMC) has approved a new set of standards to fully prepare midwives of the future.