Baby Friendly included in GIRFT report
This review explores areas for improving clinical care, including developing the expert neonatal workforce and investing in Baby Friendly.
News and Blog
Access Ukrainian translations & statement
Baby Friendly resources are now available in Ukrainian, along with a statement by UNICEF, the GNC and Partners on maternal and child nutrition.
Scope and impact of infant formula digital marketing practices
World Health Organization report reveals further findings on exploitative marketing practices by infant formula industry
Becoming Breastfeeding Friendly in Wales
Findings from the Becoming Breastfeeding-Friendly process in Wales highlight positive policy for infant feeding, including Baby Friendly.
Latest news and research roundup
This latest news and research roundup shares news and updates on The International Code of Marketing of Breastmilk Substitutes.
Case study: Infant feeding in public health
Ros Nunn, Infant Feeding and Maternal Healthy Weight Coordinator, shares how new roles across the service have helped to transform care.
New Better Health Start for Life weaning campaign
Commissioned by OHID, the new Better Health Start for Life weaning campaign promotes advice on introducing babies to solid food.
Latest news and research roundup
This latest news and research roundup by the Baby Friendly Initiative shares news and updates on neonatal care.
Becoming Breastfeeding Friendly in Scotland
Findings from the Becoming Breastfeeding-Friendly process in Scotland highlight positive policy for infant feeding, including Baby Friendly.
The Code at Forty – David Clark
David Clark discusses The International Code of Marketing of Breastmilk Substitutes ahead of the 2021 Baby Friendly Annual Conference.