Child at Swinton Primary School smiles for the camera

Our brand

We’ve recently launched a brand new logo for the Rights Respecting Schools Award.

The logo is available for use by schools that have achieved Recognition of Commitment (ROC), Level 1 or Level 2.

For each stage of the Award, schools receive a different logo that indicates which level they have achieved and this is the logo they need to use on their materials.

The new logo brings us closer to the Unicef brand, which gives us a louder voice and more powerful visual presence. We hope our new logo inspires you and everyone in your school.

Rights Respecting Schools Logo

Rights Respecting Schools Award Logo Guidelines 2015


How do we use the logo?

We’ve put together simple guidelines on how to use the logo, which you can download above.

Schools that have achieved ROC, Level 1 or Level 2 in the last three years have received their new logos via email.

What has changed?

The only visual change is the logo itself which now sits in a square with Unicef’s logo. Everything else remains the same.

Why has the RRSA logo changed?

We want to make sure everyone knows that the Rights Respecting Schools Award is a Unicef programme working for children’s rights. By firmly aligning the RRSA logo with the Unicef brand, we become stronger and more visible, and make it crystal clear that the Award is a prestigious Unicef UK accreditation.

What does this mean for my school?

The old logo is currently used by the thousands of schools that have already achieved their Recognition of Commitment, Level 1 or Level 2 Award (on their website and other materials). We know a change of brand takes times so don’t worry, we’re not expecting things to change overnight. The way you currently use or reproduce the logo – such as on websites, displays, murals or branded materials – will continue to be recognised and valued by us and our partners. However, we ask you that you use the new logo for any materials you create from now on and try to update things in the long term.


How do we get the new logo?

Schools that have achieved their ROC, Level 1 or Level 2 in the last three years have received the new logo corresponding to their level via email in November.

For all other schools, the new logo will be sent to you via email once you achieved your ROC, Level 1 or Level 2.

What happens next?

Unicef UK is in the process of updating all RRSA branded materials with the new logo. This means our guidance documents, our teaching resources and digital assets will all bear the new look. Do keep in mind that a brand change takes time, so we expect to still see materials with the previous logo in circulation for some time.

If you have already achieved your ROC, Level 1 or Level 2, please note that we’re not reissuing new certificates but that moving forward all new materials, including certificates, will have the new logo on them.


More questions?

If you have additional questions, please email us at