Unicef UK reach related to infant feeding information during the coronavirus outbreak
14 May 2020
We are delighted to receive very positive news about the reach of the work the Unicef UK Baby Friendly Initiative has done during the coronavirus outbreak
A new piece of research from the US has been published looking at the reach of information related to infant feeding during the coronavirus crisis. Figure 1. “Breastfeeding and COVID-19” overall social network on Twitter (page 8) shows that Unicef UK are second only to the World Health Organization in the production and sharing of credible evidence-based information via social media. The study concludes:
In these difficult times when anecdotal health recommendations and misinformation may overwhelm the healthcare system and cause large numbers of preventable illness and death, it is heartening to learn that there is evidence of the flow of accurate information that supports the health of mothers and infants
To read more on the role of social media during the coronavirus (Covid-19) outbreak, see Distance, Diffusion, and the Role of Social Media in a Time of COVID Contagion.
To help health professionals continue to provide care for babies, their mothers and families during the coronavirus outbreak, the Unicef UK Baby Friendly Initiative has produced a series of statements, guidance sheets, education refresher documents, resources and FAQs available to download.
*Cover picture credit: Distance, Diffusion, and the Role of Social Media in a Time of COVID Contagion, Moukarzel Sara, del Fresno Miguel, Bode Lars, Daly Alan J
