Latest News

Chief Midwifery Officer Jacqueline Dunkley-Bent visit to East Lancashire Hospitals Trust

East Lancashire Hospitals Trust (ELHT) Baby Friendly Gold leadership team opened their doors and their arms and welcomed Chief Midwifery Officer (CMO) Jacqueline Dunkley-Bent and team members from NHS England, alongside Sue Ashmore and Francesca Entwistle from Unicef UK Baby Friendly Initiative. The purpose of the visit was to showcase 20 years of Baby Friendly care and how ELHT are moving forward as a GOLD accredited unit and what that means both in theory and in practice.

Conference booking closed – join the waiting list

With one month until the Baby Friendly Annual Conference (28-29 November, SEC Glasgow) we have closed booking due to reaching capacity.We are operating a waiting list to fill any spaces which become available.

New resources for Safer Sleep Week

This Safer Sleep week, The Lullaby Trust, Public Health England, Unicef UK Baby Friendly Initiative and Basis (Baby Sleep Info Source, Durham University) have collaborated to create a range of resources for parents and health professionals.

NHS Long Term Plan recommends Baby Friendly

We are delighted that the new NHS Long Term Plan recommends Unicef UK Baby Friendly accreditation across all maternity services and includes a focus on improved support for families with infants in neonatal care.