In this case study we detail Humber Teaching NHS & East Riding of Yorkshire Council Children’s Centre’s joint journey to earning the Baby Friendly Gold Award.
The UNICEF UK Baby Friendly Achieving Sustainability (Gold) Award celebrates excellent and sustained practice in the support of infant feeding and parent-infant relationships. Download the case study on this page to learn more about the difference going for Gold has made to the experiences of babies, their mothers and families under the care of Humber Teaching NHS & East Riding of Yorkshire Council Children’s Centre.
Creating the right culture to support the implementation of Baby Friendly has helped us to value giving staff space and opportunities to talk about challenges and suggest improvements. It’s important to develop a culture of trust, in which staff feel
confident to try and do things differently and to learn, rather than feel a sense of failure, if testing something new doesn’t work.