In this case study we detail East Lancashire Hospitals NHS Trust’s journey as the first maternity service to earn the prestigious Baby Friendly Gold Award.
The UNICEF UK Baby Friendly Achieving Sustainability (Gold) Award celebrates excellent and sustained practice in the support of infant feeding and parent-infant relationships. Download the case study on this page to learn more about the difference going for Gold has made to the experiences of babies, their mothers and families under East Lancashire Hospital NHS Trust’s care.
Over the year-long preparation for this new assessment there were various emotions, positives and explorations of our ‘gaps’. At the start we didn’t have a Guardian in place, our communication channel to the Trust Executive Team was poor, we hadn’t trained any managers as outlined by the Achieving Sustainability standards and we felt that we didn’t use our data as effectively as we could do.