Commissioned by The Office for Health Improvement and Disparities (OHID), the new Better Health Start for Life campaign promotes information from the NHS on introducing babies to solid food from around six months.
The campaign comes after 1,000 parents across England with children aged three to 18 months completed an online survey about their attitudes and experiences of weaning. Findings indicate that 40% of first-time mums introduced solid food by the time their baby was five months old (earlier than the NHS recommendation of around six months) and almost two-thirds (64%) said they had received conflicting information on what age to start weaning.
The campaign includes a new online Start for Life Weaning Hub featuring information and guidelines from the NHS, including 120 healthy and easy-to-prepare recipes and meal ideas for every step of the weaning journey.
With more than 1 in 4 (27.7%) children being overweight when they reach school age, the campaign says it will also play a crucial role in supporting parents to get their child’s diet right at the earliest stage, encouraging healthy food variety and developing good food habits.
To learn more about this campaign, visit the website of The Office for Health Improvement & Disparities.