Supporting infant feeding in public health

Case study: North East & North Cumbria ICS

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In this case study we explore how new roles across the North East & North Cumbria ICS Public Health Prevention in Maternity Team are helping to keep breastfeeding and infant feeding high on the regional public health agenda.

Download this case study to learn more about new infant feeding roles have spurred an organisational transformation for the North East & North Cumbria ICS Public Health Prevention in Maternity, enabling a strategic overview of local infant feeding support whilst supporting all services to work towards Baby Friendly accreditation.

Being able to attend and present in other forums through this role has allowed us to keep breastfeeding high on the regional agenda. We are a small team, however we have been able to prioritise breastfeeding across organisations and services including MatNeo SIP, the Neonatal Network and the Local Maternity and Neonatal System. We have also been able to thread breastfeeding support through Public Health strategies and agendas including obesity, tobacco dependency, preventative perinatal mental health, reproductive health, MECC, alcohol dependency and more.
Ros Nunn, Infant Feeding and Maternal Healthy Weight Coordinator for the North East & North Cumbria Integrated Care System ICS

To learn more, access the case study from the download button on this page (PDF download).