Mother Jen, with long brown hair and a black nursing top, and midwife Heidi, a smiling blond woman in purple scrubs, check baby Emilia's latch as Jen sits to feed Emilia at Alder Hey hospital in Liverpool.

2026 Virtual Conference

18-19 November 2026

Home > Training > Baby Friendly Initiative Conferences > 2026 Virtual Conference

Booking is now open for this year’s Annual Conference taking place virtually on 18-19 November 2026

We look forward to welcoming delegates to this year’s two-day event which will take place online with live and on-demand access. Confirmed speakers are listed below and the full programme will be announced in due course. 

Confirmed Speakers

We are delighted to announce the following confirmed speakers for this year’s Virtual Annual Conference:

  • Amy Brown, Swansea University – Why tackling high infant formula prices in the UK matters for infant health, parent wellbeing, and protecting breastfeeding
  • Chantal Bayard, University of Quebec – Digital Marketing Strategies: An analysis of Paid Partnerships between UK content creators and formula feeding brands
  • Gill Thomson and Victoria Moran, University of Lancashire – Sharing the Findings – the ATTUNE Study: Assessing the evidence and impact of the UNICEF UK Baby Friendly Initiative
  • Professor Helen L Ball, Professor of Anthropology & Director, Durham Infancy & Sleep Centre – Co-sleeping & Bedsharing
  • Leah Hazard, Midwife and Author – Empowering staff in changing times: integrating national reports into clinical practice
  • Laurel Wilson, Speaker & Educator – Maternal Wellbeing, the Infant Microbiome, and Emotional Regulation
  • Vivien Swanson, University of Stirling – Neglecting the ‘smellscape’?  Implications for mother-infant communication, breastfeeding guidelines and practice

Many more speakers are still to be announced – check back for more information as it is confirmed.

 

Prices 

Tickets include two days of conference talks and Q&As, as well as on-demand access recordings after the event. 

  • Discounted Price: £95 per person for groups of 5 or more.
  • Standard Price: £125 per person, from 1 August 2026 onwards until booking closes. 

Please note: the discounted price early booking deadline passed on 31 July 2026.

Booking and Payment 

To pay by card, please book and pay online via Eventbrite here: Baby Friendly Initiative Virtual Conference 2026 

To book by invoice, please download either the Individual Booking Form or Group Booking Spreadsheet and submit to [email protected] together with a Purchase Order. Please note we are unable to confirm places or issue an invoice without a copy of a Purchase Order. 

See above for pricing information. Booking closes at 5pm on 11th November.

Diagram from paper published by the WOLF project discussing ways to optimise olfactory communication during perinatal care.

The Nose Knows: Vivien Swanson on scent, breastfeeding, and the mother-baby bond

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Baby Friendly Initiative Conferences

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