Formula prices

Greedflation, its impacts and progress towards mitigation

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Watch Dr Vicky Sibson’s 2024 Annual Conference recording: Formula prices: Greedflation, its impacts and progress towards mitigation

First Steps Nutrition Trust have been monitoring infant formula prices since 2014 as a part of its wider work to provide independent, evidence-based information to support optimal, safe and appropriate infant feeding in the UK. With the cost-of-living crisis in 2021, data came into its own and allowed the organisation to lead advocacy efforts to address company profiteering or ‘greedflation’. This presentation by Dr Vicky Sibson, Director of First Steps Nutrition Trust, provides an overview of formula price evolution over time, what is known about the impacts of high formula prices, and the progress that has been made to date towards mitigating these impacts.   

Learn more about First Steps Nutrition Trust at: firststepsnutrition.org

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