Qualifications Framework Programme

Becoming a Qualified Advocate  

Advocates are those who advocate (or would like to advocate) for infant feeding and/or the Baby Friendly standards within their sphere of practice and influence.

Advocates could be working in UK public services, in a charity or a professional association. They would include managers at all levels who would like more in-depth understanding of infant feeding, the standards and the application of the evidence into public services (including the potential for improving public health). Advocates could also include allied professionals whose practice brings them into contact with babies, their mothers and their families and who would like a better understanding of how to offer support and appropriate referral as required.

Apply now 

To apply to become a Qualified Advocate, please ensure you have read the guidance for a successful application and have familiarised yourself with  the details of the Qualifications Framework Programme, including which qualification is best suited for you. Read more here.

Qualifications Framework overview document


Advocate application



For a closer look at the Qualifications Framework Programme, listen to a new podcast developed by members of the Unicef UK Baby Friendly Initiative and the Qualifications Framework Board, featuring our newly Qualified Leaders, Sally Goodwin-Mills BFIqL and Donna Mary Butler BFIqL.

Listen to “Celebrating success the Unicef UK Baby Friendly Initiative Qualifications” on Spreaker.