Qualifications Framework Programme

Becoming a Qualified Advocate  

Advocates are those who advocate (or would like to advocate) for infant feeding and/or the Baby Friendly standards within their sphere of practice and influence.

Advocates are those who advocate (or would like to advocate) for child rights in relation to infant feeding and very early child development within their sphere of influence.  They wish to promote and uphold the Baby Friendly standards and advocate for equitable, timely and effective breastfeeding and infant feeding support through influencing policy at governmental or local level, commissioning effective services, or influencing best practice standards in UK Public Services.  This course is suitable for anyone ranging from allied professionals to managers at all levels including Baby Friendly Guardians who wish to gain a more in-depth understanding of infant feeding to impact change.

Applications for the 2024 cohort are now closed. Please check back in summer 2024 for more details about the 2025 applications process.


For a closer look at the Qualifications Framework Programme, listen to a podcast developed by members of the UNICEF UK Baby Friendly Initiative and the Qualifications Framework Board, featuring our newly Qualified Leaders, Sally Goodwin-Mills BFIqL and Donna Mary Butler BFIqL.

Listen to “Celebrating success the UNICEF UK Baby Friendly Initiative Qualifications” on Spreaker.

I really enjoyed the course and found it interesting and beneficial. I feel proud to have completed it at such a testing time. I am displaying my email signature with pride and I have already encouraged colleagues to join.
Qualified Advocate, 2020 Cohort


Qualifications Framework Programme

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