Qualifications Framework Programme

Becoming a Qualified Leader

Leaders are those coordinating or leading on infant feeding and/or the implementation of the Baby Friendly standards in public services.

Leaders are the staff who project manage infant feeding services and/or Baby Friendly on a day-to-day basis, including those who provide specialist services. This qualification level is also available to participants who are not currently in a lead role, but who are interested in career progression. In this case, they would need to demonstrate that they have proactively sought experience in assisting the lead with strategic coordination, and thus would be capable of achieving the requirements outlined for the leadership qualification.

Apply now 

Before applying to become a Qualified Leader, please ensure you have read the guidance for a successful application and have familiarised yourself with  the details of the Qualifications Framework Programme, including which qualification is best suited for you. Read more here.

Qualifications Framework overview document


Leader application



For a closer look at the Qualifications Framework Programme, listen to a new podcast developed by members of the Unicef UK Baby Friendly Initiative and the Qualifications Framework Board, featuring our newly Qualified Leaders, Sally Goodwin-Mills BFIqL and Donna Mary Butler BFIqL.

Listen to “Celebrating success the Unicef UK Baby Friendly Initiative Qualifications” on Spreaker.