Qualifications Framework Programme

Becoming a Qualified Practitioner

Practitioners are those working clinically with mothers to support infant feeding and very early child development.

Practitioners are staff who have received basic training and would like to learn more. They undertake (or would like to undertake) extra responsibilities, such as mentoring and training colleagues, teaching and supporting parents, undertaking audits, etc. to support the implementation of the Baby Friendly standards and other initiatives.

Apply now

Before applying to become a Qualified Practitioner, please ensure you have read the guidance for a successful application and have familiarised yourself with  the details of the Qualifications Framework Programme, including which qualification is best suited for you. Read more here.

Qualifications Framework overview document


Practitioner application



For a closer look at the Qualifications Framework Programme, listen to a new podcast developed by members of the Unicef UK Baby Friendly Initiative and the Qualifications Framework Board, featuring our newly Qualified Leaders, Sally Goodwin-Mills BFIqL and Donna Mary Butler BFIqL.

Listen to “Celebrating success the Unicef UK Baby Friendly Initiative Qualifications” on Spreaker.