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    • Positioning and attachment Best BeginningsWhat effective breastfeeding looks like 
      What effective breastfeeding looks like

      This clips shows an animation of what effective positioning and attachment looks like.

    • Positioning and attachment Best BeginningsPositioning and attachment A breastfeeding counsellor helps a mother with her positioning and attachment whilst breastfeeding.
    • Public breastfeeding Best BeginningsPublic breastfeeding Mothers discuss their experiences and expectations of breastfeeding in public.
    • Keeping baby close Best BeginningsKeeping mothers and babies close This clips shows how mothers keep babies close to them in the early weeks and months and how this helps them learn to recognise feeding cues.
    • Dads Best BeginningsDads A short video looks at ways in which dad Andy takes his part in looking after the children.
    • Baby-led feeding Best BeginningsBaby-led feeding This clips shows how baby-led feeding happens in practice.
    • Difficult birth Best BeginningsDifficult birth A difficult birth for Teresa has an impact on her first contact with her baby.
    • Antenatal class Best BeginningsAntenatal class In this clip, some mothers visit an antenatal class on breastfeeding and find out about feeding technique.
    • Skin-to-Skin contact Best BeginningsSkin-to-skin contact A mother experiences skin-to-skin contact with her baby after birth.
    • First feeds Best BeginningsFirst breastfeed 
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    DONATIONS TO UNICEF UK DO NOT FUND THE BABY FRIENDLY INITIATIVE, THE EXPENSES OF THE BABY FRIENDLY INITIATIVE ARE COVERED BY THE COSTS OF TRAINING AND ASSESSMENT. NO ELEMENT OF PROFIT FOR UNICEF OR THE BABY FRIENDLY INITIATIVE IS INCLUDED IN THESE COSTS.© 2011 UNICEF UK.