Ending inappropriate marketing of breastmilk substitutes

New policy brief by the World Health Organization

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This policy brief shares step-by-step guidance on strengthening implementation of the Code and provides a regulatory framework to put an end to unethical marketing practices

It is intended to guide WHO European Region Member States in safeguarding parents and caregivers from promotion of breastmilk substitutes‎ by reviewing current implementation of The International Code of Marketing of Breastmilk Substitutes (the Code) and subsequent resolutions by the World Health Assembly, as well as the 2016 WHO Guidance on ending the inappropriate promotion of foods for infants and young children.

Download the policy brief from this page and read more on the WHO website.

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