The Baby Friendly
Initiative

Transforming healthcare for babies,
their mothers and families in the UK

THE NATIONAL NEONATAL PROJECT - APPLY NOW

HELP CHILDREN AFFECTED BY CORONAVIRUS

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New: Audit guidance for neonatal services e-learning

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Apply now to the National Neonatal Project

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NHS Plan: Support Offer for Maternity Services in England

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Learning outcomes for dietetic students - request slide pack

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Latest news

New research on infant feeding & mother–infant contact policies in the context of COVID-19

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New research shows Unicef UK Baby Friendly Initiative offers comprehensible, manageable and meaningful support for staff and service users

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New guidance on producing educational videos and online materials for bottle feeding parents

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New Baby Friendly research: Infant feeding care during Covid-19

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Covid-19 resources and support

New guidance on whether breastfeeding mothers can receive a Covid-19 vaccine

See FAQ #14

About Baby Friendly

About Baby Friendly

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Baby Friendly Standards

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Breastfeeding in the UK

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Support for parents

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Resources

Baby Friendly Resources

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Breastfeeding resources

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Relationship building resources

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Support for health professionals during Covid-19

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Unicef UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust