Call to Action video

In this video, we highlight the issues behind the UK’s low breastfeeding rates, and call on UK and devolved governments to take urgent steps to tackle this.

Our Call to Action campaign urges UK governments to address the UK’s low breastfeeding rates in order to save lives, improve health and cut costs. It’s time to shift responsibility for this public health issue away from individual parents, and change the conversation away from individual guilt and blame.

Find out more in this short video, highlighting the reasons for the UK’s low breastfeeding rates, how we can address them and why this is so important.

We're calling on the UK and devolved governments to create a supportive, enabling environment for breastfeeding.