The evidence and rationale for the Baby Friendly Initiative standards bring together all the evidence behind Baby Friendly’s standards on breastfeeding and relationship building.
The aim of this document is to collate the considerable body of knowledge and skills, research, practice and policy into one place. The work critically analyses the available evidence and highlights both good practice and gaps in the current information.
Please also consult this website for the most recent major evidence for the importance of breastfeeding and the effectiveness of the Baby Friendly Initiative:
Our Theory of Change document outlines how Baby Friendly impacts on long-term public health outcomes. This is available to download via the About Baby Friendly page on our website.