The role of the Baby Friendly Guardian

Achieving Sustainability Infosheet and video

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This infosheet outlines the role of the Baby Friendly Guardian and helps to identify suitable candidates.

The UNICEF UK Baby Friendly Initiative’s Achieving Sustainability (AS) standards support all services working towards or maintaining Baby Friendly accreditation in order to sustain the changes made over the longer term. The Achieving Sustainability standards are divided into four interlinking themes – Leadership, Culture, Monitoring and Progression. Under the Leadership theme is a standard requiring the appointment of a Baby Friendly Guardian.

This infosheet has been developed to help your service to identify suitable candidates for the Guardian position. For a sample letter you can use to engage with potential Guardians in your service, please contact [email protected].

To gain a deeper understanding of the role of the Baby Friendly Guardian, we invite you to watch a talk by Baby Friendly Deputy Programme Director Anne Woods at the 2021 Annual Conference. If you have any queries on the Guardian role or would like to discuss further, please contact the Baby Friendly office.

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