Achieving Sustainability

Standards and Guidance

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Unicef UK’s Baby Friendly Initiative’s Achieving Sustainability standards provide a roadmap for improving care for the long-term and lead to the Gold Award.

These standards are designed to be incorporated into your plans for achieving and maintaining Baby Friendly accreditation no matter where you are in the process. They do not describe the direct clinical care of babies, their mothers, and families, but rather the foundation on which good care is built. They are the result of collating over 20 years of experience about ‘what works’ from infant feeding specialists, clinicians, managers, policy makers and Unicef UK assessors as they have implemented and supported the Baby Friendly standards in the UK.

The Achieving Sustainability standards are not intended to be another layer of work or complexity in your efforts to achieve or maintain Baby Friendly accreditation, but rather they are an organisational roadmap for how to implement the standards in a way that is both effective in the short term and  sustainable over time. Our hope is that everyone’s journey to Baby Friendly accreditation will be easier when using these standards and that the result will be more consistent and sustainable care for all babies, their mothers and families.


Achieving Sustainability Standards and Guidance Document


Achieving Sustainability Overview


This guidance document is the result of an external consultation on Achieving Sustainability, which took place from November 2015 to March 2016.

Find out more with our infosheet: “Should we go for the Gold Award? A Guide for Services Preparing for Re-assessment” and our Achieving Sustainability course.