Guide to the Baby Friendly Initiative Standards

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The Unicef UK Baby Friendly Initiative standards for maternity, neonatal, health visiting (or specialist public health nursing) and children’s centre (or equivalent early years’ community settings) services are the result of a large consultation involving clinicians, academics, policy makers and mothers.

These standards, introduced in 2012, incorporate the previous standards as specified in the Ten Steps to Successful Breastfeeding and Seven Point Plan for Sustaining Breastfeeding in the Community but update and expand them to fully reflect the evidence base on delivering the best outcomes for mother and babies in the UK. As experience of implementing the standards grows, there will be ongoing evaluation to ensure that the standards are as effective and robust as possible; we hope that you will help us with this by sharing your experiences and suggestions for improvements.

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Guide to the Baby Friendly Initiative Standards

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Quick guide to Baby Friendly accreditation

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