Hospital-based children's services standards

New standards available now

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New Baby Friendly standards are now available for hospital-based children’s services

These new standards build upon those for maternity, neonatal, health visiting, children’s centres and universities and have been developed in response to calls from health professionals, voluntary sector workers and parents to improve care around infant feeding and relationship building.

The standards are applicable to all hospital settings providing care for babies under one year of age and/or any baby or child who is breastfeeding beyond one year of age who requires hospital care outside of maternity and neonatal services. They have been produced alongside an associated audit and assessment tool following review by an expert consensus group and an external consultation.

Download the guidance document on this page to learn more about the new UNICEF UK Baby Friendly standards for hospital-based children’s services. If your service is interested in piloting part of these new standards, please email [email protected]

Further documents coming shortly. 


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Further Guidance on Implementing the Standards

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