Guide to the Baby Friendly Initiative Standards

This resource guides you through the staged Baby Friendly accreditation programme for maternity, neonatal, health visiting and children’s centre services.

The Baby Friendly standards provide a roadmap for services to improve care. Through our staged accreditation programme, health professionals are enabled to support all mothers with feeding and to help parents to build a close and loving relationship with their baby.

Recently redesigned, the Guide to the Standards now includes new Achieving Sustainability standards, designed to support services to maintain high standards of care for the longer term. 

Start your Baby Friendly journey here:

• Going Baby Friendly for maternity, health visiting, neonatal and children’s centre services
• Implementing the Baby Friendly standards in universities
• Achieving Sustainability

If you have any further questions please contact us at [email protected]