A Quick Guide to The International Code of Marketing for Breastmilk Substitutes

By Alive & Thrive and UNICEF

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This quick guide by Alive & Thrive and UNICEF summarises the International Code of Marketing of Breastmilk Substitutes (The Code) and subsequent resolutions of the World Health Assembly.

Updated in 2022, this guide for health care professionals and policy makers shares key insights into the Code in an easy-to-reference visual layout.

Download this resource which is available in English and French from the Alive & Thrive website.

LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

Working within the Code Video

Research on Marketing and the Code

The International Code of Marketing of Breastmilk Substitutes resources