The Baby Friendly Initiative: Going Baby Friendly

Health Professionals

Baby Friendly accreditation, whether it is for hospitals, community settings or universities, makes a significant difference to outcomes for breastfeeding. You can find out more about the different standards and accreditation processes in the links below.

Maternity
Maternity
Maternity units are assessed against the Ten Steps to Successful Breastfeeding.
Community Find out more about implementing the Seven Point Plan for Sustaining Breastfeeding in the Community.
University Baby Friendly accredited universities ensure best practice standards in teaching student midwives and health visitors.
Going Baby Friendly Forums Share information and tips in the Baby Friendly forums
FAQs This section lists the most common questions asked of the Baby Friendly Initiative.
Standards for neonatal units The UNICEF UK Baby Friendly Initiative standards for neonatal units were created in recognition of the need for clear guidance on what constitutes best practice for breastfeeding when babies are preterm or ill and separated from their mothers.