News and Blog
UNICEF UK Baby Friendly Initiative’s response to the Rapid Investigation into Maternity and Neonatal Services
Read the UNICEF UK Baby Friendly Initiative's response to the National Maternity Review.
Baby Friendly launches new Theory of Change framework
The UNICEF UK Baby Friendly Initiative is pleased to announce the launch of their new Theory of Change framework.
Planning meetings and Stage 1 now available for hospital-based children’s services
Baby Friendly planning meetings and Stage 1 assessments now available to book for hospital-based children’s services.
WBTi UK report urges action on infant feeding support
The WBTi UK report sets out progress and recommendations around infant feeding support in the UK.
Foundation Standards factsheet
Learn more about the changes to the Foundation Standards and what this means for your Baby Friendly journey
Recently updated: Infant formula and responsive bottle feeding leaflet
Access the latest updates to the infant formula and responsive bottle feeding leaflet.
Newly published: Easy read guide to breastfeeding
Access the easy read guide to breastfeeding produced by the Department of Health and Social Care.
New case study: The Power of Collaboration
This case study showcases the benefits of a collaborative approach to implementing the Baby Friendly standards.