The Baby
Friendly
Initiative

2026 Virtual Conference
18-19 November 2026

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New policy paper on infant feeding education

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New policy paper on infant feeding education

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Statement

Response to National Maternity and Neonatal Investigation final report

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Statement

Response to Government's Infant Feeding Survey 2024

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Recommendations on unaffordable infant formula price rises

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LATEST NEWS AND RESOURCES

New course on Progressing Baby Friendly: Success and Sustainability

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Blog

Leah Hazard on empowering staff in changing times

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Diagram from paper published by the WOLF project discussing ways to optimise olfactory communication during perinatal care.

Blog

Vivien Swanson on scent, breastfeeding, and mother-baby bond

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Cover of the Baby Friendly Initiative's National Neonatal Project Final Report produced in January 2026. On the cover, a Black woman wearing a pair of chunky glasses smiles warmly down at her small baby, who is hooked up to monitors and a feeding tube, as they snuggle together in a neonatal unit.

Report

Full Report: National Neonatal Project

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Unaffordable infant formula price rises

Recommendations for the UK Government

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LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

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The International Code of Marketing of Breastmilk Substitutes

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Working within the Code: Health professionals' guide

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The impact of infant formula marketing

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The power of collaboration

Four Trusts implement the Baby Friendly standards

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About Baby Friendly

About the Baby Friendly Initiative

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Resources

UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust