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Baby Friendly Initiative Virtual Conference 2024

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LATEST NEWS AND RESOURCES

Listen to Mums: Ending the Postcode Lottery on Perinatal Care

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Unaffordable infant formula price rises: Safeguarding infant health and safety

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Laura-Rose Thorogood shares insight into 2024 conference talk

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Natasha Baker on the infant feeding experiences of mothers with mental illness

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Unaffordable infant formula price rises

Recommendations for the UK Government

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LEARN MORE ABOUT THE CODE

WHO Policy Brief on ending unethical marketing practices

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The International Code of Marketing of Breastmilk Substitutes

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Working within the Code: Health professionals' guide

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The impact of infant formula marketing

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Small service achieves big

NHS Orkney’s journey to GOLD

Access case study

About Baby Friendly

About the Baby Friendly Initiative

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Resources

UNICEF UK’s Baby Friendly Initiative has made a real difference in giving our staff the skills and confidence to change the conversation about breastfeeding and early relationship building with parents… Together we can ensure that every single mother and baby receives the very best possible care, at a point in their lives where the information and support we provide will have a profound effect on their future health and development.
Ellie Elkins, Infant Feeding Lead for West Sussex, Sussex Community NHS Foundation Trust