Action plan and implementation visit

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In order to plan effectively for the implementation of the Baby Friendly standards, it is important to develop a logically ordered, achievable action plan.

Action plan templates are available to support you with this – please use the download links on this page.

The Baby Friendly Initiative also provides the option of an implementation visit so that a Baby Friendly assessor can work with staff to develop an action plan that is suitable for local needs (please note that implementation visits are not offered to universities).

At this visit, a Baby Friendly assessor will make an introductory presentation for the Head of Service and other key staff, then will facilitate an action planning meeting with key workers (lasting approximately three hours) which will enable the development of a structured action plan.

After the visit, the assessor is available to provide extra support and guidance via phone and email as the action plan is implemented.

A joint implementation visit can be arranged for services planning to work towards Baby Friendly accreditation together. We can also arrange an implementation visit covering a full local authority area.

Organising an implementation visit

Contact the Baby Friendly Initiative office if you wish to explore available dates for an implementation visit.

Please note: Before your visit, we recommend that you:

  • Write an infant feeding policy or, if you already have a policy, check that it meets the Baby Friendly criteria. You can get help with this by downloading the relevant sample policy and checklist.
  • Draw up a draft action plan using the appropriate action plan templates (download above).
  • (If possible) carry out a baseline audit of care received by pregnant women and new mothers. Find out more about our audit tools.
  • Neonatal units working towards Baby Friendly can consult our comprehensive guidance for working towards accreditation.

Action plan templates

Draft action plan - Maternity


Draft action plan - Health Visiting/Public Health Nursing


Draft action plan - Neonatal


Draft action plan - Children's Centres