Developing an action plan

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In order to plan effectively for the implementation of the Baby Friendly standards, it is important to develop a logically ordered, achievable action plan. Action plan templates are available to support you with this.

Draft Plan for achieving Unicef UK Baby Friendly Initiative in Maternity Services

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Draft Plan for achieving Unicef UK Baby Friendly Initiative in Health Visiting/Public Health Nursing Services

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Draft Plan for achieving Unicef UK Baby Friendly Initiative in Neonatal Services

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Draft Plan for achieving Unicef UK Baby Friendly Initiative in Children's Centres

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The Baby Friendly Initiative also provides the option of an implementation visit so that a Baby Friendly assessor can work with staff to develop an action plan that is suitable for local needs (please note that implementation visits are not offered to universities).

At this visit, a Baby Friendly assessor will make an introductory presentation for the head of service and other key staff, then will facilitate an action planning meeting with key workers (lasting approximately three hours) which will enable the development of a structured action plan.

After the visit, the assessor is available to provide extra support and guidance via phone and email as the action plan is implemented.

A joint implementation visit can be arranged for services planning to work towards Baby Friendly accreditation together. We can also arrange an implementation visit covering a full local authority area. Download the implementation visit guidance for further details.

Implementation Visit Information

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Contact the Baby Friendly Initiative office if you wish to explore available dates for an implementation visit.

Please note: Before your visit, we recommend that you:

  • Write an infant feeding policy or, if you already have a policy, check that it meets the Baby Friendly criteria. You can get help with this by downloading the relevant sample policy and checklist.
  • Draw up a draft action plan using the appropriate action plan templates (download above).
  • (If possible) carry out a baseline audit of care received by pregnant women and new mothers. Find out more about our audit tools.
  • Neonatal units working towards Baby Friendly can consult our comprehensive guidance for working towards accreditation.

Useful links and next steps: