Unicef calls for donations to help transform the lives of children in danger
14 December 2015 - This New Year, Unicef, the world’s leading children’s organisation, is asking people across the UK to make a resolution with a difference and help change the lives of children around the globe.
Launching on Boxing Day, Unicef’s #HappyBlueYear campaign aims to drive donations to its winter appeal which focuses on the children whose lives have been affected by the ongoing conflict in Syria.
Unicef will also be encouraging the public to show their support for the campaign by taking part in their #HappyBlueYear video challenge. By visiting the website (http://resolution.unicef.org.uk/unicef-new-years-resolution.html) or downloading the app by searching ‘Happy Blue Year’ on the iTunes App Store, you can ‘put your money where your mouth is’ by recording a video of yourself singing along to Unicef’s catchy tune with our specially created blue mouth.
To celebrate the launch of the campaign, Unicef has released a video starring a host of celebrities including Cat Deeley, Jack Whitehall, Ben Miller, Joe Hart and Olivia Colman. The video sees the celebs picking up their mobile phones and taking part in the #HappyBlueYear video challenge. The celebrity-packed video features on the official Unicef website: http://resolution.unicef.org.uk/unicef-new-years-resolution.html.
Unicef UK Supporter, Olivia Colman, said:
“Every New Year’s Eve so many of us think carefully about our resolutions, talk them through with friends and family and then whole-heartedly commit to them for the next year…..only to instantly break them in January!
“But this year we can all make a resolution that we can keep. Unicef’s New Year’s Resolution is helping children whose lives have been turned upside down by the conflict in Syria. I’ve taken part and now you can too. You can put your money where your mouth is and help Unicef keep Syrian children safe this winter.”
As part of the wider campaign, for the first time in their history, Unicef has partnered with two of the world’s most famous New Year’s Eve celebrations: the Mayor of London’s New Year's Eve fireworks and Edinburgh’s Hogmanay.
Celebrating the nation’s commitment to changing the lives of children around the world, as well as lighting up the skies with their iconic colour, Unicef will be illuminating some of the cities’ landmark buildings with brilliant blue. In London The Shard will be joined by The Coca-Cola London Eye, the Golden Jubilee Bridges, County Hall, the BT Tower, Big Ben and the National Theatre to name but a few with Edinburgh Castle, Queen Victoria on the roof of the National Galleries, Camera Obscura, Jenner’s Department Store Princess Street and the Balmoral Hotel glowing in support of the campaign in Edinburgh.
Commenting on the New Year’s campaign, Catherine Cottrell, Executive Director of Fundraising at Unicef UK, said:
“#HappyBlueYear is a hugely exciting campaign for Unicef and partnering with two iconic New Year’s celebrations provides an amazing opportunity for us to reach millions of people across the country in order to help millions of children in danger around the world.
“New Year is often a time of reflection and so we wanted to create a campaign that allowed people to engage with the conflict in Syria but that encouraged donations to the cause by being fun and easy to participate in. This winter, the UK government will double any donation made, so even the smallest donations can make a huge difference.
This New Year we want to see as many people as possible putting their money where their mouth is and pledging £3 to help children in danger.”
For more information and to take part in the #HappyBlueYear video challenge visit http://resolution.unicef.org.uk or search ‘Happy Blue Year’ on the iTunes App Store
Notes to Editors:
Celebrities featured in #HappyBlueYear film
• Cat Deeley
• Patrick Kielty
• Joe Hart
• Jack Whitehall
• Olivia Colman
• Ade Adepitan
• Gemma Chan
• Michelle Gomez
• Ben Miller
• Barry Cryer
Buildings being lit blue on New Year’s Eve
• Golden Jubilee Bridges
• Coca-Cola London Eye
• The Shard
• County Hall
• Shell Building
• National Theatre
• BFI London IMAX (Waterloo)
• BT Tower
• Big Ben
• Edinburgh Castle
• Queen Victoria on the roof of the National Galleries
• Jenner’s Department Store Princess Street
• Balmoral Hotel
• Camera Obscura
For further information please contact the Unicef UK Press Office on +44 (0)20 7375 6030 or firstname.lastname@example.org
Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.
Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK. For more information please visit unicef.org.uk