Here are some of the most frequently asked questions we receive about making a donation to UNICEF.
We rely entirely on voluntary donations, so we want to make supporting UNICEF as simple as possible.
If you can’t find the answer you need on this page, please contact our Supporter Care Team or call us on 0300 330 5580.
How do I send my donation?
Where can I send a donation by cheque?
You can send in your cheque, made payable to UNICEF UK, to the Donations Team, UNICEF UK, 1 Westfield Avenue, Stratford, London E20 1HZ. Please include a covering letter with your name and address details.
How do I donate via bank transfer?
If you would like to donate to UNICEF via bank transfer, please use the account details below. Your bank will provide you with a receipt as proof of payment.
- The UK Committee for UNICEF – Donations Account, HSBC Plc., PO Box 4BQ, 133 Regent Street, London W1B 4HX
- Account Number: 91566814
- Sort Code: 40-06-02
Please send us an email to firstname.lastname@example.org, stating the date that you transferred your donation. This will help us to keep track of your transfer and we can then let you know and thank you once we have received it.
How do I make a donation as a gift to a friend or relative?
If you want to make a donation on behalf of a friend or relative as a gift, just contact our Supporter Care team or call 0300 330 5580 with all the details once you’ve made the donation. They will be able to track your donation and make sure that a suitable ‘thank you’ is provided.
Alternatively you might consider purchasing a life-saving Inspired Gift in their name instead. These are an excellent way of supporting UNICEF’s work.
Can I donate to a specific country or UNICEF project?
We are very grateful for all donations we receive, but it is always most efficient for funds to be directed towards a current campaign, an emergency appeal or to our general fund for children. This enables us to send money to where the need is greatest and to keep administration costs low. If you would like to raise money for a specific issue or country we can usually accommodate this. Please call our Supporter Care team on 0300 330 5580 and we will happily discuss your idea with you.
Can I give to UNICEF through my Charities Aid Foundation (CAF) account?
Make a donation online
Unfortunately we can’t take CAF donations online, but you can donate to UNICEF at the CAF website.
Donate by phone
To donate by phone, call our Supporter Care Team on 0300 330 5580.
Donate by post
Send a CAF charity cheque, with your name and address to: Donations Team, UNICEF UK, 1 Westfield Avenue, Stratford, London E20 1HZ. Please make cheques payable to UNICEF UK.
Can I donate my shares to UNICEF?
If you have small shareholdings that you would like to donate to our important work, you can do this via ShareGift, the share donation charity.
ShareGift specialise in accepting small shareholdings that would cost more to sell than they are worth, generating substantial funding for charities like UNICEF UK. Simply head to ShareGift or call 020 7930 3737 to make your donation and remember to mention UNICEF UK.
How can I change my donation details, address or contact info?
How do I make a change to my regular donation?
If you would like to make a change to your regular gift, please telephone our Supporter Care Team on 0300 330 5580 (Monday to Friday 8am to 6pm). If you would like to change the amount of your gift, for example, we will need to know the new amount you would like to give and the month you would like us to start collecting your donation with the new amount.
How do I change my address and bank details?
Please let us know as soon as you move, or if your bank details change for any reason. When doing this, we advise you not to email any bank details as we cannot guarantee security. Please call our Supporter Care Team on 0300 330 5580 – they will be happy to amend your donations details.
How can I change the way UNICEF contacts me?
When you give a donation to UNICEF UK, we think it’s really important to let you know how you have helped and keep you updated on our work. Therefore, you might receive a phone call, text, mailing or email from us with information about our work for children in danger around the world, and sometimes letting you know how you can help even more.
If you want to change the way that we contact you, please contact our Supporter Care Team on 0300 330 5580.
How does UNICEF spend my donation?
How much of my donation to UNICEF goes to your work for children?
On average over the last five years, for every pound spent by UNICEF UK, 69p went towards our work for children around the world, 30p was spent on raising another pound and 1p was spent on the governance of the charity.
You can find out more about how we spend donations in our Annual Report 2019.
How do I know that my money won't end up in the wrong hands?
UNICEF has a tested system of checks and balances to ensure proper use of funds, including regular internal and external audits. We publish an annual report every year where you can read about how we raise money and how we spend it.
Members of our staff conduct regular field visits to monitor spending and progress of the projects that we fund. We also make payments to funded projects and in instalments to enable us to assess the impact of previous funding.
Can I donate specific items like blankets or clothes?
Unfortunately, no. UNICEF has its own supply division responsible for sourcing and sending these items to the countries where they are needed in the quickest, most efficient and cost-effective way.
What is Gift Aid?
Gift Aid is a simple scheme that allows charities to recover the tax already paid on donations made in the last four years at no extra cost to you. By reclaiming tax from Her Majesty’s Revenue & Customs (HMRC), Gift Aid is a great way for you to help UNICEF UK maximise the value of its donations. That means that every £1 you donate could be worth an extra 25 pence to us.
Read more about Gift Aid or call our Supporter Care Team on 0300 330 5580.
Does UNICEF comply with official standards in fundraising?
UNICEF UK is a member of the Fundraising Standards Board, or FRSB. The FRSB is established to ensure charities are accountable for how they fundraise.
FRSB members like UNICEF UK display the give with confidence tick on their websites and published materials. It helps the public to know they can give with confidence to members and shows that the charities and suppliers commit to high standards.
We also have a complaints system which follows the FRSB guidelines (see below for how to make a complaint).
I have security concerns or nuisances
How do I know a fundraiser is genuinely raising money for UNICEF?
If you’ve been approached by a person claiming to be raising funds for UNICEF and you think they might not be a genuine fundraiser, please contact the UNICEF Supporter Care team on 0300 330 5580 or email us with information on who approached you, how and when.
UNICEF UK employs fundraisers. They should all be knowledgeable about UNICEF and have either a professional contract with UNICEF or have a letter of authority or badge identifying them as volunteer fundraisers.
Should UNICEF fundraisers ask for my bank details?
Our face-to-face fundraisers on the street will have a UNICEF-branded ID badge with the name and number of the fundraiser; they have information on the company that employs them and UNICEF contact details on them. They will be wearing a UNICEF T-shirt or jacket. They will only collect direct debit information and will never ask for cash. The UNICEF Supporter Care team has a list of names of the fundraisers and the areas where they are operating.
Contact the Supporter Care team or call 0300 330 5580 if you would like to confirm anyone’s identity.
Is UNICEF UK using face-to-face fundraising during the coronavirus pandemic?
Due to COVID-19, we stopped all of our face-to-face fundraising in March. We have been following the latest Government guidelines and made the decision to restart some of our street fundraising activity. This will only be in locations where we can fundraise safely and within government guidelines.
The coronavirus crisis has made UNICEF’s work even more urgent. In many countries in which we work children’s very survival depends on health care, life-saving food, clean water and medical supplies getting through. We need the support of the public more than ever to continue to carry out our life saving work for children.
The health and safety of our supporters and fundraisers is our top priority. We’ve adapted our fundraising to ensure that it’s safe and responsible. We’re monitoring the situation closely and reviewing our fundraising on an ongoing basis. Some of the measures we’ve taken are:
- All fundraisers will receive robust training on hygiene and safety measures
- All fundraisers will be adhering to social distancing guidelines
- All fundraisers will be wearing face coverings and carrying hand sanitiser
- All donations will be fully contactless
- Fundraisers will not be giving out any materials to members of the public
- All fundraisers will receive additional training on speaking with people in potentially vulnerable circumstances
- Fundraising locations will be risk assessed and we will use sites that allow for safe distancing to be maintained
- Fundraising teams will work in bubbles
- Interaction times with members of the public will be limited to 15 minutes
- We are gathering feedback to ensure our supporters and fundraisers feel safe
- We are monitoring the situation daily and adapting our fundraising activity accordingly
If you have any questions or concerns you can contact our Supporter Care team on 0300 330 5580 or email us.
Who might ask for cash donations for UNICEF?
Many of our volunteer fundraisers organise collections on streets or in private venues. They will be collecting cash and will never ask for bank details. They should have either a UNICEF letter of authority or a UNICEF badge; they will be knowledgeable about UNICEF and its work and be able explain how they are linked to UNICEF.
If they have collection cans or buckets these will be blue and should have a sticker or label that clearly displays the UNICEF logo and the registered charity number. They occasionally register names and addresses if someone agrees to sign up for a campaign and they will be able to provide information on these. UNICEF holds records of all collection can and bucket orders.
Contact the Supporter Care team or call 0300 330 5580 if you would like to confirm anyone’s identity.
Who from UNICEF might contact me by telephone?
At times UNICEF may contact people by telephone to ask for support. We use professional telemarketing agencies to help us do this. At the start of the call you will always be told that you are being contacted on UNICEF’s behalf. If you want to support us but prefer not to give your details over the phone, any of our callers should be happy to send you a letter and a donation form in the post.
If the caller is a member of our in-house telemarketing team, they will also say they are calling from UNICEF. In both instances the caller will be knowledgeable about UNICEF and will be able to provide contact details to confirm if the call is genuine.
One of our fundraising partners that calls on behalf of UNICEF to update supporters on our work uses the following numbers:
- 0203 837 8965
- 0300 012 8646
However, other numbers are sometimes used.
Contact the Supporter Care team on 0300 330 5580 or email us if you would like to confirm any fundraiser’s identity.
What should I do if I have a complaint about UNICEF's fundraising practices?
We’re sorry if something hasn’t worked, or if you’re dissatisfied with us – your feedback helps us do a better job.
Please email any complaints to our Supporter Care team or call them on 0300 330 5580 (8-6, Monday to Friday).
If you’d like to respond by post, please address your complaint to:
Head of Supporter Care
1 Westfield Avenue
London E20 1HZ
Can I block UNICEF online adverts?
You can control the amount of times that you will view some forms of online advertising by regularly deleting the ‘cookies’ within your browser. Read Google’s information on managing cookies to learn more.
There are also plug ins available within your internet browser to block any advertising from your screen. These vary depending on what browser you are using so the best thing to do is search within your particular browser.
I've received a text from UNICEF. How do I know it's genuine?
If you’ve recently agreed to donate regularly by text, you’ll receive a follow-up text from the number 70088, 70002, 70123 or 70440 (to which you can reply ‘YES’).
We may also contact supporters who opted to hear from us via SMS to let them know about our emergency appeals from the number 70093.