Janna, 8, from Baghdad, sits in a classroom with her new Unicef school bag after a school supply distribution for children from five schools in Baghdad's Al-Amiriyah District.

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Home > Our supporter commitment > How UNICEF UK raises money

UNICEF UK fundraisers encourage people to become regular supporters in a variety of ways. Monthly donations are especially valuable to UNICEF as they give us the financial foundation to plan our long term projects allowing us to make a real and lasting difference to the quality of children’s lives.

We are aware that some of these fundraising techniques may raise questions and we hope we can answer these issueshere.

At times UNICEF may contact people by telephone to ask for support. We work with contracted professional telemarketing agencies. At the start of the call you will always be told that you are being contacted on UNICEF’s behalf and the caller should also tell you they are being paid a small hourly wage for their time. If you want to support us but don’t like giving your details over the phone please call our Supporter Care team on 0300 330 5580 who will be happy to send you a donation form in the post. Alternatively you can give online.

The caller will be knowledgeable about UNICEF and will be able to provide contact details to confirm if the call is genuine. In all cases you can contact the Supporter Care team on 0300 330 5580 or at [email protected] if you have any concerns. Please include your telephone number if you have a query like this as this will help us to locate your details.

One of our key partners who are calling on behalf of UNICEF to update supporters on our work for vulnerable children uses the number 02034768480. However, other numbers are sometimes used.

If you’d prefer to be contacted in a different way you can contact the Supporter Care team on 0300 330 5580 or at [email protected] with your contact preferences.

If you have donated by text you will have been sent text instructions on how you can opt out of further contact in the thank you text you will have received.

The text numbers that we are currently using for mobile giving are as follows:

70020, 70093, 70095
70160, 70002, 70088
70440, 70133, 70135, 70130


We’re so pleased that you are able to support us in this way. Please read our terms and conditions for more information.

UNICEF UK are not currently doing any face-to-face fundraising. However members of the public may fundraise using collection tins on our behalf. Please see below for more information.

If you have any questions or concerns around face-to-face fundraising you can contact our Supporter Care team on 0300 330 5580 or email [email protected].

Many of our volunteer fundraisers organise collections on streets or in private venues. They will be collecting cash and will never ask for bank details. They should have either a UNICEF letter of authority or a UNICEF badge; they will be knowledgeable about UNICEF and its work and be able explain how they are linked to UNICEF.

If they have collection cans or buckets these are cyan, white or dark blue and these should have a sticker or label that clearly displays the UNICEF logo and the registered charity number.

Gift Aid is a simple scheme that allows charities to recover the tax already paid on donations made in the last four years at no extra cost to you. By reclaiming tax from Her Majesty’s Revenue & Customs (HMRC), Gift Aid is a great way for you to help UNICEF UK maximise the value of its donations. That means that every £1 you donate could be worth an extra 25 pence to us.

Please visit our Gift Aid section for more information, or call our Donations Team on 0300 330 5580.

Unfortunately people sometimes receive fraudulent emails, letters or approaches from people or organisations pretending to be UNICEF. Find out how to spot them.

If you want to

  • Switch from phone to email contact
  • Change your contact details
  • Stop all future contact

Please contact the Supporter Care team on 0300 330 5580, email them with your details at [email protected].

Texting is the quickest way to opt out, but please note that you will be charged your standard network rate. If you don’t want to receive texts from us, you can text NOSMS UNI to 70123. If you don’t want to receive calls from us, you can text NOCALL UNI to 70060.

It may take up to three working days to remove your number from our call lists, so please bear with us if you receive a call in the meantime.

Questions? Email our Supporter Care team

Email our team