Janna, 8, from Baghdad, sits in a classroom with her new Unicef school bag after a school supply distribution for children from five schools in Baghdad's Al-Amiriyah District.

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Home > Our supporter commitment > How UNICEF UK raises money

UNICEF UK fundraisers encourage people to become regular supporters in a variety of ways. These include street and doorstep fundraising, fundraising in private sites and over the telephone.

Monthly donations are especially valuable to UNICEF as they give us the financial foundation to plan our long term projects allowing us to make a real and lasting difference to the quality of children’s lives.

We are aware that some of these fundraising techniques may raise questions and we hope we can answer these issues here.

Is UNICEF UK using face-to-face fundraising during the coronavirus pandemic?

Due to COVID-19, we stopped all of our face-to-face fundraising in March. We have been following the latest Government guidelines and made the decision to restart some of our street fundraising activity. This will only be in locations where we can fundraise safely and within government guidelines.

The coronavirus crisis has made UNICEF’s work even more urgent.  In many countries in which we work children’s very survival depends on health care, life-saving food, clean water and medical supplies getting through. We need the support of the public more than ever to continue to carry out our life saving work for children.

The health and safety of our supporters and fundraisers is our top priority. We’ve adapted our fundraising to ensure that it’s safe and responsible. We’re monitoring the situation closely and reviewing our fundraising on an ongoing basis. Some of the measures we’ve taken are:

  • All fundraisers will receive robust training on hygiene and safety measures
  • All fundraisers will be adhering to social distancing guidelines
  • All fundraisers will be wearing face coverings and carrying hand sanitiser
  • All donations will be fully contactless
  • Fundraisers will not be giving out any materials to members of the public
  • All fundraisers will receive additional training on speaking with people in potentially vulnerable circumstances
  • Fundraising locations will be risk assessed and we will use sites that allow for safe distancing to be maintained
  • Fundraising teams will work in bubbles
  • Interaction times with members of the public will be limited to 15 minutes
  • We are gathering feedback to ensure our supporters and fundraisers feel safe
  • We are monitoring the situation daily and adapting our fundraising activity accordingly

If you have any questions or concerns you can contact our Supporter Care team on 0300 330 5580 or email supportercare@unicef.org.uk .

Why do you use these fundraising techniques?

Street, door, private site and telephone fundraising allow us to communicate directly with potential supporters. They provide the most cost effective way of increasing the number of regular givers to UNICEF UK, so we can raise more money for our work with children.

Who is allowed to ask for your bank details?

Our street and door fundraisers will have a UNICEF-branded ID badge with the name and number of the fundraiser; they have information on the company that employs them and UNICEF contact details on them. They will be wearing a UNICEF T-shirt and/or jacket.  They only collect direct debit information and will never ask for cash.

The UNICEF Supporter Care team has a list of names of the fundraisers and the areas they are operating in. You can contact the Supporter Care team on 0300 330 5580 or email supportercare@unicef.org.uk to confirm their identity. If you have been approached by a fundraiser at your door it will help us to locate them if you let us know your postcode.

Who can ask you for a cash donation to UNICEF?

Many of our volunteer fundraisers organise collections on streets or in private venues. They will be collecting cash and will never ask for bank details. They should have either a UNICEF letter of authority or a UNICEF badge; they will be knowledgeable about UNICEF and its work and be able explain how they are linked to UNICEF.

If they have collection cans or buckets these are cyan, white or dark blue and these should have a sticker or label that clearly displays the UNICEF logo and the registered charity number. They occasionally register names and addresses if the donor agrees to sign up for campaigns or actions and they will be able to provide information on these. UNICEF holds records of all collection can and bucket orders.

We also have street fundraisers who will ask you for a one off donation via your mobile phone.

Who might call you from UNICEF UK?

At times UNICEF may contact people by telephone to ask for support. We work with contracted professional telemarketing agencies. At the start of the call you will always be told that you are being contacted on UNICEF’s behalf and the caller should also tell you they are being paid a small hourly wage for their time. If you want to support us but don’t like giving your details over the phone please call our Supporter Care team on 0300 330 5580 who will be happy to send you a donation form in the post. Alternatively you can give online.

The caller will be knowledgeable about UNICEF and will be able to provide contact details to confirm if the call is genuine. In all cases you can contact the Supporter Care team on 0300 330 5580 or at supportercare@unicef.org.uk if you have any concerns. Please include your telephone number if you have a query like this as this will help us to locate your details.

One of our key partners who are calling on behalf of UNICEF to update supporters on our work for vulnerable children uses the number 02038378965. However, other numbers are sometimes used.

I’ve received a text asking for donations. How do I know it is from UNICEF UK?

The text numbers that we are currently using for mobile giving are as follows:

70007 70099 83080 70060

70030 70020 70755 70555

82727 70333 70111

83010 70800 85010

70123 83010  70088

We may also contact supporters who opted to hear from us via SMS to let them know about our emergency appeals from the number 70093.

How can I let you know I’d prefer to be contacted in a different way?

If you’d prefer to be contacted in a different way you can contact the Supporter Care team on 0300 330 5580 or at supportercare@unicef.org.uk with your contact preferences.

If you have donated by text you will have been sent text instructions on how you can opt out of further contact in the thank you text you will have received.

I’ve agreed to give regularly via my mobile phone. What are the terms and conditions?

We’re so pleased that you are able to support us in this way. Please read our terms and conditions for more information.

Why do your fundraisers ask about gift aid?

Gift Aid is a simple scheme that allows charities to recover the tax already paid on donations made in the last four years at no extra cost to you. By reclaiming tax from Her Majesty’s Revenue & Customs (HMRC), Gift Aid is a great way for you to help UNICEF UK maximise the value of its donations. That means that every £1 you donate could be worth an extra 25 pence to us.

Please visit our Gift Aid section for more information, or call our Donations Team on 0300 330 5580.

I think I've received a fraudulent email from someone pretending to be UNICEF

Unfortunately people sometimes receive fraudulent emails, letters or approaches from people or organisations pretending to be UNICEF. Find out how to spot them.

How can I opt out of communication?

If you want to

  • Switch from phone to email contact
  • Change your contact details
  • Stop all future contact

Please contact the Supporter Care team on 0300 330 5580, email them with your details at supportercare@unicef.org.uk.

Texting is the quickest way to opt out, but please note that you will be charged your standard network rate. If you don’t want to receive texts from us, you can text NOSMS UNI to 70123. If you don’t want to receive calls from us, you can text NOCALL UNI to 70060.

It may take up to three working days to remove your number from our call lists, so please bear with us if you receive a call in the meantime.

Questions? Email our Supporter Care team

Email our team