EE has supported our disaster and emergency relief work for over 11 years, helping raise more than £3.6 million for children through emergency appeals.
Our Text to Donate campaigns, coordinated by EE, enable EE customers to make donations to some of our emergency appeals simply by replying to a text message sent out by the network. The donation is added to customer phone bills or taken off their airtime.
Such campaigns allow us to collect donations immediately, something which is essential during an emergency. This immediacy helps us to send out aid and provisions to affected areas as quickly as possible to support children in urgent need.
In 2010, EE raised more than £1 million through text donations and corporate support for humanitarian emergencies in both Haiti and Pakistan and in 2011 raised funds for the Sahel Emergency.
Most recently, in November 2013, EE launched a text appeal and donation website just days after Typhoon Haiyan made landfall in the Philippines. With thanks to EE and the support of their customers and staff, the appeal raised a fantastic £1.3 million to support children and families affected.