Our partnership with EE, as their disaster and emergency relief partner, has raised more than £2 million for children through our emergency appeals.
Our Text to Donate campaigns, coordinated by EE, enable customers to make donations to some of our emergency appeals simply by replying to a text message sent out by the network. The donation is added to customer phone bills or taken off their airtime.
Text to Donate has allowed us to collect donations immediately, something which is essential during an emergency. This immediacy helps us send out aid and provisions to affected areas as quickly as possible to support children in urgent need.
In 2010, EE raised more than £1 million through text donations and corporate support for humanitarian emergencies in both Haiti and Pakistan and in 2011 raised funds for the Sahel Emergency.