Our privacy policy

How we use cookies and personal data

Taking care of your information

At Unicef UK we know our work for children, really is your work for children. None of what we do is possible without you. That’s why taking care of the information you provide to us is so important. This privacy policy sets out how we collect, use and store your personal information.

Please read this policy carefully; by providing us with your personal information, you consent to the collection and use of any information you provide in accordance with this policy. Occasionally, we may make changes to this policy so do remember to check back from time to time.

If you have any questions on this policy, please call our Supporter Care Team on 0300 330 5580 between 8am and 6pm, Monday to Friday or email us at supportercare@unicef.org.uk

Who we are

Unicef UK, the United Kingdom Committee for Unicef, is a charity, entirely funded by our supporters. We receive no money from the UN budget so our supporters mean everything to us. We are a registered charity (charity number 1072612) and a company limited by guarantee (company number 03663181). Unicef UK is also registered in Scotland (charity number SC043677). Unicef UK’s registered office is 30a Great Sutton Street, London, EC1V 0DU.

How we collect information

Information is critical to ensuring we can be there for children in danger all around the world.  It helps us operate as efficiently as possible and to make sure our interactions with you are timely, relevant and tailored for you. To do this, we may collect information about you in the following ways:

  • When you interact with us such when you make a donation, take a campaign action or attend an event. Sometimes you might be interacting with an organisation working on our behalf but we are still responsible for your information.
  • When you interact with third parties such as when you make a donation through a third party website e.g. Just Giving and give your permission for your information to be shared with us. Similarly, if you engage with us on social media and messaging services like Facebook, WhatsApp or Twitter you might give us permission to access information from those accounts. The data we are given access to by social media services will vary but will always be in line with the Terms of that particular service.
  • When you visit our website we may gather information, such as which pages you visit or how long you spend reading a particular page. This data helps us to improve your online experience, for example by adding new features, or removing elements that make the website difficult to use. We may also use data and insights to help inform the choice of words and images that appear on the site, in order to improve visitors’ response to our campaigns.
  • We occasionally use session recording or click tracking software to understand how you interact with our websites, for example by scrolling the page, or clicking your mouse on a particular link. This information is used to inform future changes to website design and functionality. None of the information you provide when completing a form or typing during these sessions is recorded. Only your interaction with our website is captured and we receive no information about other sites you may view. Like most websites we use cookies to help us do this, but wherever possible we use aggregated, anonymous information that does not identify individuals.
  • You can find out more in our how we use cookies section below. Depending on the type of device you’re using, your apps and settings may supply us with additional information about the device type, your operating system, and details associated with this.
  • From other information that is available to the public to help us understand more about you and ensure our communications are tailored to you. To do this, we may use information from publicly available sources such as Companies House, or information published in the media, as well as that which is commercially available through third party subscriptions. By understanding more about you, and how you might be interested in supporting us, means we can help make our work for children as cost effective as possible.

 What information we collect

Depending on how you interact with us, the information that we collect may include your name, postal address, email address, telephone or mobile number, your contact preferences, bank details, taxpayer status (to understand if we can claim Gift Aid), the date or year of your birth, and gender (where this is appropriate, such as when you register for a running event).

We may also collect information about the donations you make to us, the campaign actions you may take or events that you may register for or participate in, and details from any interactions with our Supporter Care Team.

We may also gather information that is publicly available, for example, Debrett’s People of Today, to build up a better picture of you and your interests, as well as behavioural data on digital platforms so we can consider how best to ask for your support.

To do this we use desk research and third party subscriptions to help us understand things such as the demographic information associated with your postcode, an estimate of your age, information about directorships and shareholdings, employment and earnings as well as your charitable interests and giving history.

We do this to make sure our communications to you are appropriate and tailored – something we know means a lot to our supporters.

We may sometimes use third party supplies to support us in this work– to understand more about this please see the section below, “Who we share your information with”.

How we use your information

We will ask for your consent before we use your information for certain purposes, such as sending you emails about fundraising opportunities. We may also use your information where we have a legitimate interest in order to carry out our activities, examples include:

  • To provide you with the services, products or information you have requested, or that we feel would be of interest to you, and reasonably expected by you
  • To process your donations or other payments and verify financial transactions
  • To process orders, deliver products and communicate with you about orders such as Cards and Gifts purchases or community fundraising materials
  • To provide updates on our work for children and the difference your support is making, as well as tell you about other ways you might be able to support us, where you have agreed to receive this.
  • For administrative purposes, for example to contact you with a query about a donation or where you have contacted our Supporter Care Team
  • To keep a record of your relationship with us
  • To ask you to participate in surveys or research
  • To analyse the personal information we collect about you alongside publicly available information to better understand you and ensure our communications are tailored to you
  • To carry out due diligence on potential or actual donors in accordance with our internal policies
  • To analyse and improve our website, services, products or information
  • To understand our supporters better and develop audience propositions
  • To process an internship application or job application.

So we can let you know the latest news about our work for children and share with you how else you can help, we may contact you by direct mail, and by telephone, email or SMS, where you have agreed to be contacted. You can change how you hear from us at any time simply by getting in touch with our Supporter Care Team – please see the section “How to change the way we contact you” below.

When you enter information into a form on our website and start but don’t complete a form, make a donations or complete a purchase we may send you an email to check and see if there is any help we can give or any problems you encountered.

If you would prefer us not to analyse your information or combine it with publicly available information, you can let us know by contacting our Supporter Care Team.

Who we share your information with

We may share your information with partners, agents or service providers to allow them to perform services on our behalf or to help us understand our supporters more effectively. These partners will only act under our instruction and will not use your information for their own purposes

We always have contracts in place with our suppliers, which require them to comply with UK’s law on data protection and to have systems and processes to protect the security of your information. We promise to always keep your details safe and we’ll never sell or swap your information with any other organisation.

We may provide your email address or mobile phone number to digital advertising or social media companies who work on our behalf, such as Facebook, Instagram, Twitter and YouTube. This is so we can reach you and others like you with our latest news and information about how you can help support children. This data is always provided in an encrypted format and is deleted immediately after use.

If you don’t want to see targeted advertising from us on social media, please refer to the instructions provided by the website or app, for example on Facebook, Twitter, Instagram, and Google.

We may disclose personal information if required to do so by law or if we believe that such action is necessary to protect and defend the rights, property or personal safety of Unicef UK, our websites or our visitors and for other lawful purposes.

Some examples of the organisations with which we may share your data:

Our fundraising partners (who help us raise money for children as efficiently as possible),

  • Listen, One Sixty, DTVO, Open Creates, Brainlabs, Inspired People

Our social media partners

  • Facebook, Twitter, Instagram, YouTube

Our technology & Media partners (who help us plan and deliver a great supporter experience)

  • OMG, Ignition One, MC&C

Our fulfilment partners

  • Brightsource

To process donations and claim gift aid:

  • BACS, HMRC, Bottomline, Hands On Payroll Giving, DFID for Aid Match donations

Our analysis partners

  • Wood for Trees, Metametrics, Adroit, Target Analytics

Database provision:

  • Westwood Forster, Clear, Salesforce

Our research partners:

  • Boston Consulting Group, Global Philanthropic, 11 London

How we keep your information safe

We make sure that appropriate physical, technical and human controls are in place to ensure we take good care of your information.

However, the transmission of information over the internet is never completely secure and as a result, while we strive to protect your personal information, Unicef UK cannot guarantee the security of any information you transmit to us, and you do so at your own risk. Once we receive your data, we make every effort to try to ensure its security both on our systems and while in transit between our systems and our partners who work on our behalf.

All staff who have access to your personal data understand the importance of keeping your information safe and secure at all times and are given training to support them in this.

We cannot be responsible for the privacy policies and practices of other websites even if you access them using links from our websites and recommend that you check the policy of each site you visit.

We ensure that additional controls are in place for financial, sensitive and special categories of information, meeting regulatory and legal requirements for managing these types of information.

Sometimes we may transfer information submitted by you to our other offices or we may need to use a service provider or partner outside the European Economic Area (EEA) – which may include a country that does not have the same level of data protection as the UK. In these circumstances, we take all reasonable steps to ensure the safety and security of your information as set out in this Privacy Policy, including adhering to the EU-US privacy shield agreement.

How long we keep your information

We will hold your personal information on our systems for as long as is necessary for the relevant activity, and meet any legal or regulatory requirement. This is so that we can provide the services, products or information you have requested, to administer your relationship with us, to ensure we don’t communicate with you if you’ve asked us not to and to comply with the law.

We may keep information relating to gifts in wills indefinitely so that we can administer these gifts and communicate appropriately with the families of those leaving Unicef UK a legacy. This also helps us more about the reasons people leave us a gift in their will.

You have the right to object to your data being processed by us and can do so by contacting our Supporter Care Team at Unicef House, 30a Great Sutton Street, London, EC1V 0DU, by email at supportercare@unicef.org.uk or by phone on 0300 330 5580

You can request a copy of the personal information that we hold about you under the Data Protection Act 1998. If you would like to do so, please send a description of the information of the information you would like as well as approved proof of identity to the Supporter Care Team at Unicef House, 30a Great Sutton Street, London, EC1V 0DU.

You have the right to lodge a complaint about the way we manage your data with the Information Commissioners Office.

How to change the way we contact you

We always want you to be happy with the communication you receive from us. If you want to change how you hear from us, or update your details, simply get in touch with our Supporter Care Team. You can call them on 0300 330 5580 or email supportercare@unicef.org.uk (Monday to Friday, 8am-6pm).

You can also change the way we contact you in the following ways

  • Using the unsubscribe link in an email from us
  • Following the instructions in an SMS message from us to opt out of future messages

Where you tell us that no longer want to hear from us for marketing purposes, please be aware that we may still contact you for administration purposes such as about any donations you make and Gift Aid, or providing you with information you’ve requested or in helping resolve a query.

How we use cookies

Cookies are small text files that are placed on your device to help us give you a better experience of using our website. Cookies do lots of different things, such as helping us to:

  • personalise the website to your requirements. If for example, on a previous visit you went to the Syria Emergency page, then we might find this out from your cookie and highlight particular information related to this appeal which you may find interesting, on a second visit.
  • avoid asking you to register or complete details twice
  • estimate the number of visitors to our site, including the source and patterns relating to this traffic
  • display relevant advertising to you when you visit other websites
  • understand how visitors use the site, and how we can enhance this experience

You are able to set your devices to accept all cookies, to notify you when a cookie is issued, or not to receive cookies at any time, although of course please be aware this means that you’ll miss out on some personalised services.  You should read the information that came with your browser software to see how you can do this.

You can also find out more about cookies at www.allaboutcookies.org and www.youronlinechoices.eu/.

What if I’m under 18?

If you are under 18, please make sure that you obtain your parent/guardian’s permission beforehand whenever you provide personal information via our websites. Users without this consent are not allowed to provide us with personal information. Also, if you do use our sites to obtain information about fundraising, campaigning or supporting the work of Unicef, please let an adult know.

 Changes to this policy

This information was last updated in November 2017. From time to time, we may make changes to the information on this page so you may wish to check back from time to time. The amended information will apply from the date it is posted on the site and will govern the way in which we collect and use personal information from then on.

Questions? Email our Supporter Care team

Email our team