1. About Unicef
  2. About our fundraising campaigns
  3. Why do you use these fundraising techniques?
  4. How can I tell if a Unicef fundraiser in genuine?
  5. Who might ask for your bank details?
  6. Who might ask you for a cash donation?
  7. Who might call you?
  8. I’ve received a text asking for donations. How do I know it is from Unicef?
  9. How to let us know you’d prefer to be contacted in a different way?
  10. I have agreed to give regularly via my mobile phone, what are the terms and conditions?
  11. Why do your fundraisers ask about gift aid?

About Unicef

Unicef is the world’s leading organisation working for children. For more than 65 years, Unicef has been a leader in providing life-saving help for children caught in emergencies around the world. Our emergency relief effort complements our development work that helps children to survive and stay healthy, go to school, to have a voice on matters that affect them, and protect them from abuse and exploitation.

Transforming children’s futures is at the heart of everything we do. We need you to help us reach every child which is why our fundraising efforts are so essential. 

We are a UK registered charity, supported entirely by voluntary donations. We do not receive any money from the UN.

About our fundraising campaigns

Unicef UK fundraisers encourage people to become regular supporters in a variety of ways. These include street and doorstep fundraising, fundraising in private sites and over the telephone. Regular gifts are especially valuable to Unicef as they give us the financial foundation to plan our long term projects allowing us to make a real and lasting difference to the quality of children’s lives.

We are aware that some of these fundraising techniques may raise questions and we hope we can answer these questions here. 

Why do you use these fundraising techniques?

Street, door, private site and telephone fundraising allow us to communicate directly with potential supporters. They provide the most cost effective way of increasing the number of regular givers to Unicef UK. Thanks to supporters like you, Unicef UK raised £79.1 million for our work with children in 2013, including £13.5 million to help children in emergencies.  

Find out more about where your money goes here

How can I tell if a Unicef fundraiser is genuine?

If you have been approached by a person claiming to raise funds for Unicef and believe they might not be a genuine fundraiser, please contact the Unicef Supporter Care team on 0300 330 5580 or email supportercare@unicef.org.uk with information on who approached you, how and when. Sadly fraudulent fundraising is not only affecting Unicef – many other charities are also targeted by people who take advantage of generous supporters.

Below is a list of ways to identify a legitimate Unicef fundraiser. Our fundraisers will have either a professional contract with Unicef or have a letter of authority or badge identifying them as volunteer fundraisers. 

Who might ask you for your bank details?

Our street and door fundraisers will have a Unicef-branded ID badge with the name and number of the fundraiser; they have information on the company that employs them and Unicef contact details on them. They will be wearing a Unicef T-shirt and/or jacket.  They only collect direct debit information and will never ask for cash.

The Unicef Supporter Care team has a list of names of the fundraisers and the areas they are operating in. You can contact the Supporter Care team on 0300 330 5580 or email supportercare@unicef.org.uk to confirm their identity. If you have been approached by a fundraiser at your door it will help us to locate them if you let us know your postcode.

Who might ask you for a cash donation?

Many of our volunteer fundraisers organise collections on streets or in private venues. They will be collecting cash and will never ask for bank details. They should have either a Unicef letter of authority or a Unicef badge; they will be knowledgeable about Unicef and its work and be able explain how they are linked to Unicef.

If they have collection cans or buckets these are cyan, white or dark blue and these should have a sticker or label that clearly displays the Unicef logo and the registered charity number. They occasionally register names and addresses if the donor agrees to sign up for campaigns or actions and they will be able to provide information on these. Unicef holds records of all collection can and bucket orders.

We also have street fundraisers who will ask you for a one off donation via your mobile phone. 

Who might call you?

At times Unicef may contact people by telephone to ask for support. We work with contracted professional telemarketing agencies. At the start of the call you will always be told that you are being contacted on Unicef's behalf and the caller should also tell you they are being paid a small hourly wage for their time. If you want to support us but don’t like giving your details over the phone please call our Supporter Care team on 0300 330 5580 who will be happy to send you a donation form in the post. Alternatively you can give online.

The caller will be knowledgeable about Unicef and will be able to provide contact details to confirm if the call is genuine. In all cases you can contact the Supporter Care team on 0300 330 5580 or at supportercare@unicef.org.uk if you have any concerns. Please include your telephone number if you have a query like this as this will help us to locate your details.

One of our key partners who are calling on behalf of Unicef to update supporters on our work for vulnerable children uses the number 02038378965. However, other numbers are sometimes used. 

I've received a text asking for donations. How do I know it is from Unicef?

The text numbers that we are currently using for mobile giving are as follows:

70007 70099 83080 70060

70030 70020 70755  70555

82727 70333 70111

83010 70800 85010

70123 83010  70088

Inbound texts are likely to come from the text number 70088.

How can I let you know I'd prefer to be contacted in a different way?

If you’d prefer to be contacted in a different way you can contact the Supporter Care team on 0300 330 5580 or at supportercare@unicef.org.uk with your contact preferences.

Alternatively, you can let us know by completing this preferences form

If you have donated by text you will have been sent text instructions on how you can opt out of further contact in the thank you text you will have received.

I've agreed to give regularly via my mobile phone. What are the terms and conditions?

We’re so pleased that you are able to support us in this way.  For more information on mobile terms and conditions please click here.

Why do your fundraisers ask about gift aid?

Gift Aid is a simple scheme that allows charities to recover the tax already paid on donations made in the last four years at no extra cost to you. By reclaiming tax from Her Majesty’s Revenue & Customs (HMRC), Gift Aid is a great way for you to help Unicef UK maximise the value of its donations. That means that every £1 you donate could be worth an extra 25 pence to us.

Please visit our Gift Aid section for more information, or call our Donations Team on 0300 330 5580.

Find out more about fraudulent emails

 
Our face-to-face fundraisers on the street will have a Unicef-branded ID badge with the fundraiser's name and number © Unicef UK 2013
Our face-to-face fundraisers on the street will have a Unicef-branded ID badge with the fundraiser's name and number© Unicef UK 2013