Protect yourself
from fraud

Home > Our supporter commitment > Are there fraud operations pretending to be “UNICEF”?

If you’ve received a fundraising ask via email or on social media that you think maybe suspicious, or have any doubts please:

  • Don’t provide any personal or financial information
  • Delay your donation and contact the charity (via their webpage) who will confirm if it’s legitimate
  • Act upon the charity advice.

We encourage all supporters to be diligent, does the ask contain:

  • Grammatical mistakes or mis-spellings?
  • Is the use of colour, font, photos and wording used, consistent with the charity branding?
  • If links are provided to the charity’s website and policies – do these links work?
  • Is there anything different about the charity’s usual donation transaction process?
  • If it’s from a new charity – do your research, are the details provided accurate (cause, address, website, links)?
  • Emails that include bank account and/or cryptocurrency wallet details for direct donations – exercise caution.

What are UNICEF UK doing as a charity to deal with incidences like this?

UNICEF UK takes these incidences very seriously. We have robust processes in place to deal with these attempts so that we can discourage repeat targeting by fraudsters. Upon notification, UNICEF UK’s Head of Fundraising Compliance, Legal and Governance Teams will prioritise the incident. We investigate and work with Action Fraud, the National Cyber Security Centre, the National Crime Agency, payment platforms, web hosting domains and email providers, to ensure these attempts are blocked at every possible stage.

To report a suspicious fundraising communication, please contact our Supporter Care Team on 0300 330 5580 (Mon-Fri, 8am-5pm) or email us.

Questions? Email our Supporter Care team

Email our team