Unicef UK raises funds to support Unicef's work to protect children's rights worldwide, in accordance with the UN Convention on the Rights of the Child (CRC). We also run programmes in health services, schools and local communities in the UK to protect and promote the rights of children and young people and advocate for lasting change.

Breastfeeding: The Baby Friendly Initiative

The UK Baby Friendly Initiative is based on a global accreditation programme of Unicef and the World Health Organisation. It is designed to support breastfeeding and parent infant relationships by working with public services to improve standards of care.

Education: The Rights Respecting Schools Award (RRSA)

Right Respecting Schools Award (RRSA) initiative works with thousands of schools across the UK to put children’s rights at their heart to improve well-being and help all children reach their full potential. The award recognises achievement in embedding the UN Convention on the Rights of the Child in a school’s ethos and culture.

Local authorities: Child Rights Partners

Child Rights Partners brings together Unicef UK and local government to put children’s rights at the heart of public services, ensuring all children have the same opportunity to flourish. We are working in partnership with six local authorities across the UK to transform services for the most vulnerable and demonstrate how putting children’s rights into practice in public organisations can make a real difference to children’s lives.

Glasgow 2014: Our legacy for children in Scotland 

Baby, I Love You is a very special baby book - a gift from Unicef, with love, to every baby born in Scotland between the Glasgow 2014 Commonwealth Games and the 2018 Games in Australia's Gold Coast. Child Rights Launchpad takes children and young people in Scotland aged three to 18 on an exciting journey to explore their rights.  

Children at a Rights Respecting Schools nursery in London  © UNICEF UK/2008/Caroline Irby
Children at a Rights Respecting nursery school in London.© UNICEF UK/2008/Caroline Irby