Louis Vuitton

Working with Unicef

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Why we’re working together

Louis Vuitton, one of the world’s leading international fashion brands, has been working with Unicef since 2016 to help support the millions of children every year who are affected by war and disaster.

When disaster strikes, children are some of the hardest hit. In an emergency situation, Unicef is there to provide everything from life-saving supplies to clean water and sanitation, schooling, nutrition and psychological support.

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What we’re doing together

Make a promise campaign

Louis Vuitton is inviting people to #MAKEAPROMISE on social media. Link pinkies with a loved one, make a donation and share a picture of your “pinky promise” on Instagram and Twitter.

Silver Lockit Color bracelet

In 2017 Louis Vuitton launched a new version of its Silver Lockit with colour bracelets, available in Louis Vuitton stores worldwide and online,  in an effort to continue raising awareness and funds for children affected by conflict.

For every sale of the Silver Lockit bracelet – a specially designed product symbolising protection and care – $100 is donated to Unicef, to protect children in danger.

What we’ve achieved

9 million

children helped during the Syria crisis

$14 million

raised to help children so far

3 disasters

in Syria, Nigeria, and Bangladesh

Together, we can make a real difference to children in the most vulnerable situations. Our goal is to reach as many people as possible, ask them to share our promise and make a real difference.
Michael Burke, Chairman and CEO of Louis Vuitton.