Paddington’s kindness, tolerance and perseverance in the face of adversity or marmalade-related mishaps make him the perfect champion for children at UNICEF. Here you can explore our exciting range of Paddington™ products and some of the fantastic ways for you to help Paddington and us continue to build a world where every child is happy, healthy and safe.
Paddington and UNICEF
In 2017, UNICEF and Vivendi announced a unique partnership with the iconic bear, Paddington, to help promote children’s rights around the world. Since then, this partnership raised £7.1 million and brought Paddington’s learnings from the rest of the world to the comfort of a lot of children’s homes.
As well as a range of exciting products, Paddington is also the face of our OutRight campaign which each year, in time for World Children’s Day, empowers children and young people in the UK to realise their own rights, and to speak out in support of the rights of all children.
Paddington’s Postcards
Discover wonderful people and places with Paddington
Paddington has been learning all about the lives of amazing children around the world. He cannot wait to tell children in the UK, Australia, and New Zealand all about what he has learned. Sign up for a monthly gift of £8 and as a thank you, we will send your child a personalised postcard (and more!) from Paddington every month. With each pack, they will explore a different country with Paddington and learn about the life of a child who lives there.
Perfect for children aged 6-10, Paddington’s Postcards is a wonderful way to teach your little adventurer about how other children and families live around the world. Click here to find out more and sign up.
UNICEF receives 100% of your subscription.
Paddington’s Advent Calendars
Count down to Christmas with Paddington
For Christmas, UNICEF and Paddington teamed up to create bespoke advent calendars ready for the winter season. These advent calendars don’t contain chocolate, but something much better: a daily surprise that protects children around the world! By buying this advent calendar, you will be providing 24 life-changing gifts for children. Behind each window, you will discover which UNICEF Inspired Gifts you’ve provided, including a blanket, school supplies, vaccines and more – real supplies that we deliver to children worldwide.
Help Paddington and UNICEF spread some Christmas cheer and continue to build a world where every child is happy, healthy and safe! Get your calendar from our exciting Paddington™ products online shop.
World Children’s Day
We celebrate World Children’s Day on 20 November each year, the same day the United Nations Convention on the Rights of the Child (UNCRC) was established in 1989. It’s a chance to reflect on our achievements while considering how we can shape a better future for children. It is a day to celebrate children’s rights and their power to change the world.
In 2020, Paddington fans celebrated the day by sharing some of their drawings where they reimagine a kinder world for every child: