Paddington & Unicef

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Paddington and UNICEF

In 2017, UNICEF and Vivendi announced a unique partnership with the iconic bear, Paddington, to help promote children’s rights around the world. Since then, this partnership raised £7.1 million and brought Paddington’s learnings from the rest of the world to the comfort of a lot of children’s homes.

As well as a range of exciting products, Paddington is also the face of our OutRight campaign which each year, in time for World Children’s Day, empowers children and young people in the UK to realise their own rights, and to speak out in support of the rights of all children.

Paddington’s Postcards

Discover wonderful people and places with Paddington

Paddington has been learning all about the lives of amazing children around the world. He cannot wait to tell children in the UK, Australia, and New Zealand all about what he has learned. Sign up for a monthly gift of £8 and as a thank you, we will send your child a personalised postcard (and more!) from Paddington every month. With each pack, they will explore a different country with Paddington and learn about the life of a child who lives there.

Perfect for children aged 6-10, Paddington’s Postcards is a wonderful way to teach your little adventurer about how other children and families live around the world. Click here to find out more and sign up.

UNICEF receives 100% of your subscription.

Paddington’s Parcels

Help Paddington send a present to a child in danger

Paddington has teamed up with us to send parcels full of presents to children in danger. Every item you choose to put in your Paddington’s Parcel will be sent to a child in need. Paddington’s parcels include warm hats and scarfs, pencils, school books, toys and vaccines to keep children happy, healthy and safe. And to say thank you, we will send you a special message from Paddington!

Paw-fect for children of all ages, and the young at heart! Paddington’s Parcels is a beautiful way to spread the message of giving and kindness.  Click here to build your box today.

Paddington’s Advent Calendars

Count down to Christmas with Paddington

For Christmas, UNICEF and Paddington teamed up to create bespoke advent calendars ready for the winter season. These advent calendars don’t contain chocolate, but something much better: a daily surprise that protects children around the world! By buying this advent calendar, you will be providing 24 life-changing gifts for children. Behind each window, you will discover which UNICEF Inspired Gifts you’ve provided, including a blanket, school supplies, vaccines and more – real supplies that we deliver to children worldwide.

Help Paddington and UNICEF spread some Christmas cheer and continue to build a world where every child is happy, healthy and safe! Get your calendar from our Market website.

World Children’s Day

20th November was World Children’s Day. It is a day to celebrate children’s rights and their power to change the world. In 2020, Paddington fans celebrated the day by sharing some of their drawings where they reimagine a kinder world for every child: