Following ten days of bidding frenzy Princess Beatrice’s hat has sold on eBay for £81,100.01, raising valuable funds for UNICEF and Children in Crisis, two charities who both work with vulnerable children across the world.

The £81,100.01 raised by the eBay auction will be split 50:50 between UNICEF and Children in Crisis to spend on their vital work with children.

Princess Beatrice said: "I cannot believe the amazing response to the hat. It has its own personality, and I am so happy that we have raised the most incredible amount of money and can make an even bigger change in the lives of some of the most vulnerable children across the world. I am so grateful to all those who have taken the time to participate in the auction, I know that with all their support we are going to make a real difference in providing education, healthcare and support to children who are most in need. This has been such a wonderful project to be a part of, working with Children in Crisis and UNICEF has been a fantastic partnership. I look forward with excitement to playing a part in providing other children with the great education I have been so lucky to have had."

Julie Weston, Director of Fundraising UNICEF UK said this evening; “We are absolutely delighted that the hat has sold for so much money. Every single penny will make a difference to children’s lives around the world. £81,100.01 is enough to buy over 16,000 families a mosquito net to protect them from malaria, or to buy textbooks and school equipment for over 8,000 children for a year. A huge heartfelt thank you to Princess Beatrice for her support.”

Koy Thomson, Chief Executive, Children in Crisis added; “We at Children in Crisis are thrilled to see our Ambassador Princess Beatrice’s idea to raise funds and attention for the world’s most vulnerable children and girls triumph. The world’s most talked about hat has created the world’s most watched auction, and created the iconic charity event of 2011. Children in Crisis would like to thank the bidder for this extraordinarily generous bid, earning yourself a place in history, making lives better for terribly disadvantaged children, and getting a very striking hat.”

Celebrities such as UNICEF UK Ambassador Duncan Bannatyne and UNICEF Australia Ambassadors The Wiggles placed bids in the hope of owning the most talked about hat of the century, but were quickly outbid as the auction rose into the £20,000 figure on Thursday 19th May. Even the likes of superstars such as Victoria Beckham, Stephen Fry, Cat Deeley and Charley Boorman have been tweeting enthusiastically about the hat and the money it will raise.

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For more information about UNICEF contact Rowena Campbell rowenac@unicef.org.uk or call 020 7375 6030 or 07958 058106 / 07989258861. For more information about Children in Crisis contact Lucy Porter on lucyp@childrenincrisis.org 0207 627 6743 / 07788 593974


Notes to Editor

What £81,100.01 could buy:

Over 16,200 mosquito nets to protect children and their families from malaria
Over 210,600 vaccines to protect children against measles
Textbooks, stationery and school supplies for 8110 children for a whole year

Quotes from bidders:

UNICEF UK Ambassador Duncan Bannatyne:

"Yup that’s right I’ve just bid £5,000 on Princess Beatrice’s hat. Whatever anyone thinks of the hat it’s fantastic that Princess Beatrice is doing this for UNICEF and Children in Crisis. Good for her! I’ve seen the life saving work that UNICEF does for children in Bolivia and Haiti and every penny raised really will change children’s lives around the world. I’d encourage everyone to get bidding to raise as much money as possible; for once I don’t mind if I don’t walk away with the deal!"

UNICEF Australia Ambassadors The Wiggles

Blue Wiggle Anthony Field said: "We wear some pretty crazy costumes on stage, but this hat beats them all - it could bring about an Australian republic all by itself! When we heard about the auction we knew we had to bid - we're Ambassadors for UNICEF and we think it's great that Princess Beatrice has chosen to support children in great need. If we win we might give it to Michael Clarke to wear when he bats against the Poms next time - it would certainly distract the bowler!”


About UNICEF

UNICEF is the world’s leading organisation working for children and their rights in more than 190 countries. As champion of the United Nations Convention on the Rights of the Child, UNICEF works to help every child realise their full potential. Together with our partners, UNICEF delivers health care, nutrition, education and protection to children in urgent need, while working with governments to ensure they deliver on their promise to protect and promote the rights of every child. UNICEF relies entirely on voluntary donations from individuals, governments, institutions and corporations, and is not funded by the UN budget. For more information, please visit www.unicef.org.uk.


About Children in Crisis

Children in Crisis provides education, protection, and better life opportunities for children who because of war, remoteness, and lack of government services, are missing out on quality schooling. At the heart of our work is the belief that education improves health and livelihood, unites communities and builds peace. Education is the key to overcoming poverty and exclusion, so we pay particular attention to children and women who face discrimination or disadvantage, for reasons of ethnicity, gender, disability, income or other factors. We work in partnership with local organisations and communities to improve education, healthcare and child protection, and we build their capacity to mobilise local resources, plan, deliver change, and sustain that change. We choose to work where no one else does, in some of the most challenging places, and in areas affected by conflict or political instability such as in Afghanistan and the Democratic Republic of Congo.

For more information, please visit www.childrenincrisis.org.