Louis Vuitton for UNICEF presents the first Silver Lockit by Virgil Abloh

10th February 2020 – As part of its Louis Vuitton for UNICEF partnership, Louis Vuitton launches the first Silver Lockit bracelet designed by Louis Vuitton’s Men’s Artistic Director Virgil Abloh.

The new design is contemporary, yet instantly identifiable, adding an additional dimension to the existing collection of bracelets. Inspired by Virgil Abloh’s Spring-Summer 2020 runway collection, the Silver Lockits are available in four colourways: black, orange, celadon green and a blue with hints of yellow. The bracelet features the designer’s now signature bold chains, this time in silver, linked to a thicker, colourful cord, Louis Vuitton charm and engraved padlock.

In continuation of its #MAKEAPROMISE campaign, Louis Vuitton is committed to raising awareness and funds for UNICEF to support the most vulnerable children around the world. By purchasing the Silver Lockit designed by Virgil Abloh, clients have the opportunity to support UNICEF’s work to provide conflict- and disaster-affected children with access to water, sanitation, nutrition, education, health and protection services. This includes support to Syrian refugees and host communities in Egypt, Jordan, Lebanon, Iraq and Turkey, as well as children affected by recent natural disasters.

The Silver Lockit is inspired by the tumbler lock invented by Georges Vuitton in 1890 to protect clients’ most precious belongings. Created in 2016, it was chosen as a symbol of sealing one’s promise to help children at risk. The four Silver Lockit designs by Virgil Abloh retail at US$390, US$100 of which is donated to UNICEF. Since the launch of the Silver Lockit, the partnership has raised nearly ten million US$ for UNICEF.

The Silver Lockit by Virgil Abloh launches on the 21st February on louisvuitton.com and in over 150 Louis Vuitton stores worldwide.

Join us. #MAKEAPROMISE
UNICEF does not endorse any company, brand, product or service.

ENDS

For more information, please contact:

Ayse Yalinca, 0207 375 6131, [email protected]

Harsha Sharma, 0207 375 3060, [email protected]

Unicef UK Media Team, 0207 375 6030, [email protected]

About Unicef

Unicef is the world’s leading organisation for children, promoting the rights and wellbeing of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere.

Unicef UK raises funds to protect children in danger, transform their lives and build a safer world for tomorrow’s children. As a registered charity we raise funds through donations from individuals, organisations and companies and we lobby and campaign to keep children safe. Unicef UK also runs programmes in schools, hospitals and with local authorities in the UK.

For more information please visit unicef.org.uk

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