“I know from personal experience how important it is when someone believes in you. For me that’s what Soccer Aid and UNICEF is all about. Making sure that every child knows they’re worth believing in”
In 2022 Alex travelled to Namibia to see our work first hand. She visited a UNICEF supported project ‘Galz and Goals’ and learned how football was helping young girls who’d had a tough start in life.
One of these girls is Elma. Elma was abandoned as a baby and was taken in by her Great Aunt, who she calls Grandma. “She means everything to me” says Elma.
The area where Elma lives is very dangerous – drug abuse and alcoholism are high. 40% of girls in Namibia experience physical, emotional or sexual violence.
“I encourage her to go to football because it keeps her safe from the streets”, Elma’s Great Aunt explains. “Since Elma started playing football she has been so much happier”.
As well as promoting education, football is used for everything from health to communication and life skills.
“For Elma, from such a tough start, this project and the game we all love, has turned her life around” observes Alex.
Whilst in Namibia Alex also visited a number of our other projects including a centre for disabled children and saw how we are fighting malnutrition in young children in both hospitals and also through community outreach programmes.
Children share their stories with you...
They still have hopes and they still have dreams
Soccer Aid for UNICEF
Alex first became involved in Soccer Aid for UNICEF in 2020 when she took on a pundit role alongside Maya Jama and Omid Djalili.
In 2021, Alex moved into a presenting role alongside UNICEF UK Ambassador Dermot O’Leary.
We are working tirelessly to protect children everywhere, and give them hope for a happy future.
Join Alex in helping us protect more children. Make a donation today.