Wednesday 3 December 2025, London: Today the UK Government responded to the Competition and Markets Authority’s study on the infant formula and follow-on formula market.
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Shereen Fisher, Director of the Baby Friendly Initiative at the UK Committee for UNICEF (UNICEF UK) said: “Infant formula is not optional – it’s a basic necessity for many babies and their families. Ensuring every child can be safely and affordably fed must be at the heart of any credible child poverty strategy.
“For too long, families have faced inflated prices for this essential product. The CMA has shown that many formulas are vastly overpriced, with many families struggling as a result.
“Today’s announcement signals the first step to tackle these issues, improve affordability and strengthen infant feeding support. The Government should now look to implement the remaining CMA recommendations to bring down prices and curb marketing practices that put unfair pressure on families who want the best for their child. Children cannot wait”.
ENDS
Notes to editors:
For more information, please contact Clare Quarrell in the UNICEF UK media team on 0207 375 6030 [email protected] [email protected]
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UNICEF works in some of the world’s toughest places, to reach the world’s most disadvantaged children. Across more than 190 countries and territories, we work for every child, everywhere, to build a better world for everyone.
The UK Committee for UNICEF (UNICEF UK) raises funds for UNICEF’s emergency and development work for children. We also promote and protect children’s rights in the UK and internationally. We are a UK charity, entirely funded by supporters.
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